Campaign India Team
Oct 07, 2009

Zee overtakes STAR Plus

In what must be a worrying development for the suits at STAR India, flagship channel STAR Plus was relegated to the third spot in the GEC stakes, while Colors, without the deliveries from Bigg Boss taken into account, remained in the top slot. For week 40, Colors delivered 270 GRPs (TAM, HSM, CS 4+) while Zee jumped to 251 GRPs. STAR Plus was at 236 GRPs. Other perfromances included Sony at 148 GRPs, NDTV Imagine at 102 GRPs and SAB TV at 64 GRPs.Track GECs' performance in 2009:

Zee overtakes STAR Plus

In what must be a worrying development for the suits at STAR India, flagship channel STAR Plus was relegated to the third spot in the GEC stakes, while Colors, without the deliveries from Bigg Boss taken into account, remained in the top slot.
 
For week 40, Colors delivered 270 GRPs (TAM, HSM, CS 4+) while Zee jumped to 251 GRPs. STAR Plus was at 236 GRPs.
 
Other perfromances included Sony at 148 GRPs, NDTV Imagine at 102 GRPs and SAB TV at 64 GRPs.

Track GECs' performance in 2009:

Week 39 Week 38 Week 37 Week 36 Week 35 Week 34 Week 33 Week 32 Week 31 Week 30 Week 29 Week 28 Week 27 Week 26 Week 25 Week 24 Week 23 Week 22 Week 21 Week 20 Week 19 Week 18 Week 17 Week 16 Week 15 Week 14 Week 13 Week 12 Week 11 Week 10  Week 9 Week 8 Week 7 Week 6 Week 5  Week 4 Week 3 Week 2 Week 1

Source:
Campaign India

Related Articles

Just Published

1 day ago

Call for entries: Campaign Asia-Pacific’s 2025 ...

The 2025 Power List is open for nominations! We’re spotlighting the marketers who are driving innovation, shaping consumer behaviour and redefining the marketing game across the region. Know a trailblazer leading the charge or think it’s your time to shine? Nominate now.

1 day ago

Women’s cricket searches by Indians rose 103% in ...

The live music events like Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts saw 43% increase in searches in 2024, according to a Kantar report.

1 day ago

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.

1 day ago

Take a peak: How marketers can turn digital noise ...

In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel shares how leveraging emotional resonance through the 'peak-end rule' can create powerful moments that stick.