Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Usha International has handed over its media duties to ZenithOptimedia following a two-way pitch, which saw the Publicis-owned agency snaring the account from the incumbent Lodestar Universal.The account size is estimated to be Rs 30 crore, mostly to be spent on mass media.
Contact Customer Support at
[email protected]
or call+91 22 69489600
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Visualising the energy cost of curiosity, its latest campaign links innocent queries to grid failure in a power-hungry digital economy.
How short-term sales spikes, such as Black Friday, are rewiring consumer behaviour.
It wrapped up its IITF 2025 presence with an immersive campaign spotlighting galvanisation and its role in corrosion protection.
Before joining JioHotstar, he served as associate vice president of marketing at JioStar.