Zoozoos hit TV screens for the second time

After recently reviving its popular characters 'Zoozoos' on Facebook, Vodafone has launched the TVCs that are a part of this campaign. Developed my O&M, the communication aims to showcase some of Vodafone's new Value Added Services (VAS).

Said Rajiv Rao, national creative director, O&M, "This time around too, we were tasked with highlighting some VAS for Vodafone. However, some of the new TVCs will showcase VAS that have already been advertised for in the last Zoozoo campaign; not all are for newly launched services."

Watch the TVCs here:

Vodafone Zoozoos 'Night Talk'


Vodafone Zoozoos 'Pay Bills Online'


Vodafone Zoozoos 'Busy Message'


"We decided to go ahead with the Zoozoos with this campaign, because it seemed like a good time. The last Zoozoo campaign was launched almost three-four months back and they've been extremely popular."

As a part of the rollout, Vodafone will be rolling out three commercials every week, as opposed to a commercial a day, like the last time. "This way, we are giving viewers more time to enjoy each commercial," Rao said. "With Zoozoos, we can showcase a varied number of VAS through one single campaign, which is more effective than creating a non-Zoozoo campaign that covers just one product or service."

The first phase of this campaign was digital, with Vodafone urging viewers to guess the end of the first three TVCs of the campaign. Rao says that the response to the campaign on Facebook was phenomenal. "In just the first two days, we had received around 3000 responses, while now, the number has zoomed to 8000."

The team that has worked on the campaign includes Rao, Kiran Anthony, Elizabeth Dias, Rajesh Mani, Mehul Patil, Kumar Subramaniam, Kapil Arora, Debaleena Ghosh, Gaurav Magotra, Zeeshan Khan and Vinay Venkatesh.