PR
Steve Barrett
Jan 29, 2024

‘It’s going to be unbeatable’: WPP’s Mark Read discusses BCW-H&K merger

Mark Read details the thinking behind the move, including what role AI may have played

Mark Read

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign India content* including its archive of 30,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Premium discount for Campaign event tickets
Join Now
Sign in

or call +91 022 69047500
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

1 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

India 2030: Middle class majority to fuel shift to experience-led spending

3 India 2030: Middle class majority to fuel shift to experience-led spending

Googlies on Google: A curiosity-driven game for search

4 Googlies on Google: A curiosity-driven game for search

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Can sound make you taste spice? 7UP thinks so

6 Can sound make you taste spice? 7UP thinks so

Shaadi, skins and synergy: BGMI’s campaign ups the game

7 Shaadi, skins and synergy: BGMI’s campaign ups the game

FCB India goes solo in WARC’s Global Good parade

8 FCB India goes solo in WARC’s Global Good parade

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

9 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Cadbury 5 Star gives the AI revolution a humorous pushback

10 Cadbury 5 Star gives the AI revolution a humorous pushback

Related Articles

WPP boss Mark Read hits back at employee vitriol over back-to-office mandate
Advertising
Jan 17, 2025
Danny Rogers

WPP boss Mark Read hits back at employee vitriol ...

Mark Read: 'AI will unlock adland's productivity challenge'
Advertising
Mar 19, 2025
Lucy Shelley

Mark Read: 'AI will unlock adland's productivity ...

5 questions for WPP CEO Mark Read on the FGS sale
Advertising
Aug 09, 2024
Steve Barrett

5 questions for WPP CEO Mark Read on the FGS sale

WPP removes references to DEI in latest annual report
Advertising
Apr 01, 2025
Alessandra Scotto di Santolo

WPP removes references to DEI in latest annual report

Just Published

Interpublic reports $94 million loss for Q1 2025
Advertising
28 minutes ago
Shauna Lewis

Interpublic reports $94 million loss for Q1 2025

The loss was fuelled by $203 million in costs for 'strategic restructuring actions'.

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins
Advertising
47 minutes ago
Staff Reporters

Australia and India lead the Grand Prix tally at ...

Spikes Asia 2025 concluded tonight in Singapore with Ogilvy named Network of the Year, Colenso BBDO Auckland and EssenceMediacom taking home top honours, and Kazakhstan joining the winners’ circle for the first time.

Havas invests in Ostro's AI platform
Advertising
21 hours ago
Campaign India Team

Havas invests in Ostro's AI platform

This investment in the AI-led platform will support Havas Health Network, boost Havas Creative and Media Networks, and refine the agency's media precision.

Old souls, smart tech—the consumer paradox brands can no longer ignore
Advertising
22 hours ago
Noor Samra

Old souls, smart tech—the consumer paradox brands ...

As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the grounding comfort of rituals, nostalgia and analogue charm, observes FCB Interface's Noor Samra.