Steve Barrett
Jan 29, 2024

‘It’s going to be unbeatable’: WPP’s Mark Read discusses BCW-H&K merger

Mark Read details the thinking behind the move, including what role AI may have played

Mark Read

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign India content* including its archive of 30,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Premium discount for Campaign event tickets

or call +91 022 69047500
or email campaignindia@haymarketsac.com

Related Articles

Just Published

5 hours ago

APAC ad spend growth pegged at 5.8%, buoyed by SEA

Dentsu’s latest forecast shows APAC’s ad market surging, led by digital dominance, booming retail media, and rapid growth in programmatic and AI-driven platforms.

6 hours ago

‘Nice little advertising business you got there. Be ...

Media reports indicate that Interpublic Group is being pressured to spend more with X, or its Omnicom deal could face resistance from owner and Donald Trump ally Elon Musk.

8 hours ago

Marketing in a trust-deficit era: How transparency ...

The future belongs to brands that can transform transparency from a marketing catchphrase into a living value, says the CMO of Livpure.