Brand ambassador round-up: 18 March

Castrol secures Shah Rukh Khan as brand ambassador

Castrol, part of the BP Group and a leader in the global lubricants industry, has announced a strategic partnership with Bollywood superstar Shah Rukh Khan as its brand ambassador. Khan will be involved in digital, print, and television campaigns for both BP and Castrol over the next two years, highlighting their extensive product offerings.

Ranbir Kapoor joins Asian Granito India Limited (AGL)

Asian Granito India Limited (AGL), a prominent player in the Indian tiles, engineered marble, quartz, and bathware market, has announced Bollywood actor Ranbir Kapoor as its new brand ambassador. Kapoor, known for his charm, versatility, and appeal to the youth, aligns with AGL's brand ethos of innovation, dynamism, and continuous evolution. The brand hopes to enhance its market presence and appeal to a broader demographic, particularly young consumers through the partnership.

Joy Personal Care onboards Shah Rukh Khan as brand ambassador

Joy Personal Care, an Indian personal care brand under RSH Global, has announced a partnership with Shah Rukh Khan as the brand ambassador for its face wash category. The company's flagship product, Joy Lemon Face Wash, will also be endorsed by Sanya Malhotra, who has represented the brand for the past year. Both actors will appear in the brand's upcoming commercial, scheduled for release during the IPL 2024. Through its two-year association as an associate sponsor of the Kolkata Knight Riders, Joy Personal Care seeks to enhance its visibility and impact during the event.

Aldo onboards Aditya Roy Kapur and Janhvi Kapoor as faces for latest campaign

Aldo has announced the launch of its Spring ’24 campaign, featuring its brand ambassadors—Aditya Roy Kapur and Janhvi Kapoor. This season's campaign celebrates social life, style, and comfort, with a touch of Bollywood glamour, as it introduces the celebrity duo as the face of the campaign.

Rasna has onboarded actor Tamannaah Bhatia as its new brand ambassador. The beverage brand has also rolled out its campaign for the summer featuring the actor. The new campaign highlights Rasna’s emotional touch as well as functional benefits of vitamins and minerals.