Brand ambassador round-up: Week of 1 April

Cleartrip onboards MS Dhoni as brand ambassador

 

Cleartrip, a Flipkart company, has onboarded cricketer Mahendra Singh Dhoni as its new brand ambassador. Dhoni, fondly known as Captain Cool, epitomises the values of, Transparency, Optimism and Straightforwardness, making him the perfect embodiment of Cleartrip's ethos, the brand said in a statement. Through this association, Cleartrip seeks to leverage the cricketer's universal appeal that transcends generations and geographies and reinforce its position as a trusted travel partner for a diverse user base. The collaboration is in line with Cleartrip’s vision to make travel accessible, aggressively expand its customer base and drive its market presence. 

 

Eveready Industries has announced its collaboration with javelin star Neeraj Chopra as its new brand ambassador. This collaboration marks a significant milestone for the battery brand as it seeks to strengthen its commitment towards excellence and innovation via the launch of its new Ultima Alkaline battery series. The brand aims to enhance its connection with the youth by offering long-lasting value-for-money solutions for high-drain devices of new-age India, as the sportsperson and  the brand Ultima, both epitomise values of performance, power, endurance and reliability, said the brand in its statement. Chopra emerges as the perfect fit, with his resolute determination and unparalleled dedication to his craft aligning seamlessly with Eveready's reputation as a trusted leader in the industry.