![Sonu Sood](https://cdn.i.haymarketmedia.asia/?n=campaign-india%2fcontent%2fsonus.png&h=570&w=855&q=100&v=20170226&c=1)
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Read about who has signed the likes of Kartik Aryan, Sonu Sood and Neeraj Chopra
Contact Customer Support at
[email protected]
or call+91 022 69047500
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The independent communications agency’s new division promises data-driven, digital-first strategies to help brands cut through the noise and stay ahead.
While DeepSeek's innovations won't directly impact marketers in the near-term, its ripple effects on AI development will greatly accelerate the permeation across the industry over time, writes Vincent Niou.
In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG.
Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But could it also lead to cost escalations?