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The latest ad films and campaigns from brands including Beyond Snacks, Asian Paints, BGMI, Plum, Museum of Solutions, A23 Poker, Shriram Finance, ECE Elevators, Johnson & Johnson, Hair & Care, Vedica, Zee TV, The Body Shop, HDFC Eego, Symphony Limited, KidZee, Federal Bank, HDFC Life, Malabar Gold & Diamonds and more, in our weekly roundup.
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From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.
It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.
59% IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, finds iCubesWire IPL survey.
Heineken, Heineken 0.0, and Heineken Silver are covered under the deal's scope.