The latest ad films and campaigns from brands including Beyond Snacks, Asian Paints, BGMI, Plum, Museum of Solutions, A23 Poker, Shriram Finance, ECE Elevators, Johnson & Johnson, Hair & Care, Vedica, Zee TV, The Body Shop, HDFC Eego, Symphony Limited, KidZee, Federal Bank, HDFC Life, Malabar Gold & Diamonds and more, in our weekly roundup.
One Health Assist launches #MissionFitPossible campaign to promote health tracking
One Health Assist has introduced the #MissionFitPossible campaign to encourage individuals to take charge of their health by tracking daily steps and incorporating broader wellness habits.
The initiative focuses on building a community of fitness enthusiasts and motivating people to take the first step towards a healthier lifestyle.
ZEE Entertainment unveils #DikhayengeApnaJalwa (we will show our tumultuous excitement) campaign for ILT20 season 3
Zee Entertainment has launched its marketing campaign for the third season of the DP World ILT20. The TVC features cricketers David Warner and Jason Holder, alongside actors Deven Bhojani and Anand Tiwari, celebrating the excitement of the tournament.
With the tagline ‘Duniya bhar ke T20 heroes aa rahe hain Apna Jalwa Dikhaane’(, the campaign promotes the global appeal of the league. The tournament will be broadcast on ZEE’s 15 TV channels, with exclusive streaming on ZEE5.
Manasi Parekh becomes the brand ambassador for Malabar Gold & Diamonds
Malabar Gold & Diamonds has announced national award-winning actor Manasi Parekh as its brand ambassador. The campaign showcases Parekh wearing Malabar’s jewellery in everyday scenarios.
Directed by filmmaker Viral Shah, the campaign will be targeted at both national and international Gujarati audiences and launched across TV, print, digital media, and social platforms.
HDFC Life's new campaign focuses on timely retirement planning
HDFC Life has launched a campaign to raise awareness of early retirement planning. With India’s elderly population growing and life expectancy on the rise, the campaign stresses that many individuals delay retirement planning due to prioritising other financial commitments.
The campaign aims to inspire early retirement planning for a financially secure future.
Federal Bank launches #RishtaBhiPakkaFutureBhiPakka (assured relationship and assured future) campaign for wedding season
Federal Bank has unveiled its new campaign, #RishtaBhiPakkaFutureBhiPakka, to coincide with India's wedding season. The campaign aims to highlight the importance of financial planning for newlywed couples, offering a combination of savings accounts and flexible deposit schemes designed to help couples build a secure financial future together.
A roadshow will take place at various locations across Delhi, including Vasant Vihar and Noida, to promote the initiative.
Pushpa’s Fire inspires Beyond Snack’s spicy banana chips
Beyond Snack, in collaboration with Mythri Movie Makers, has unveiled a new banana chip flavour, 'Flower nahi, fire' (Not flower, fire), to mark the release of 'Pushpa 2: The Rule'. Inspired by Pushpa’s bold and unrelenting persona, this limited-edition snack brings a unique blend of spices and crunch to reflect the movie’s intensity.
The collaboration celebrates Pushpa’s cultural impact and offers fans a way to experience the film’s energy through an adventurous snacking experience. It marks the first-ever movie-inspired banana chip flavour in India, showcasing Beyond Snack’s approach to tying food and entertainment.
Asian Paints unveils Apex Ultima Protek powered by graphene
Asian Paints has enhanced its flagship exterior paint, Apex Ultima Protek, with graphene—a revolutionary material known for its strength and durability. Offering a 12-year warranty, the paint provides superior protection against UV fading, cracks, water damage, and harsh weather, making it for Indian homes.
The launch is supported by 'The Safe House' campaign featuring Ranbir Kapoor as a spy. Directed by Shashanka Chaturvedi, the ad showcases a thrilling escape to a 'Safe House' protected by Apex Ultima Protek. The campaign highlights the paint’s resilience, positioning it as a reliable solution for long-lasting exterior protection.
BGMI and Enormous Brands launch 'Seriously Fun' campaign
Enormous Brands and Krafton’s Battlegrounds Mobile India (BGMI) have launched the 'Seriously Fun' campaign, showcasing BGMI as a premium and inclusive platform for Indian gamers. The ad film highlights how gaming integrates into everyday life, using relatable scenarios and in-game elements to connect with players across the country.
Supported by social media content like posts and challenges, the campaign emphasises gaming as a lifestyle. Srinjoy Das of Krafton India called BGMI a pop-culture phenomenon, while Ankit Pathak of Enormous Brands praised the campaign’s authentic reflection of India’s vibrant gaming culture.
Plum launches niacinamide range with ‘Chemistry that’s just bright’ campaign
Plum has introduced its niacinamide and rice water skincare range through the ‘Chemistry That’s Just Bright’ campaign. The three short films celebrate everyday self-care moments, blending charm and relatability to showcase the confidence that Plum’s formulations aspire to inspire.
Founder and CEO Shankar Prasad shared that the campaign reflects Plum's mission to offer skincare solutions that seamlessly fit into daily routines while bringing joy and visible results. By listening to its community, Plum continues to prioritise customer-first innovation, ensuring its products meet the needs and aspirations of its loyal 'Plumsters'.
Mumbai hosts AMNH exhibit linking prehistoric creatures to modern birds
Get Set Learn, part of the Arvind Mafatlal Group has partnered with Mumbai's Museum of Solutions (MuSo) to bring the 'Dinosaurs Among Us' exhibit, originally curated by the American Museum of Natural History (AMNH), New York, to India. The exhibition explores the evolutionary link between dinosaurs and modern birds through AMNH’s research, interactive displays, and illustrations of extinct species. Visitors can participate in hands-on activities such as fossil excavation and skeleton assembly, offering an engaging educational experience that has drawn over 1,000 visitors in its first month.
This collaboration supports Get Set Learn’s focus on fostering 21st-century skills through experiential learning in STEM and life sciences. MuSo, a children's museum, uses international exhibits to spark curiosity and understanding of evolution and sustainability. Adapted by Dr.Akinobu Watanabe, the exhibit builds on AMNH’s original work by Mark Norell, providing an immersive way to grasp complex scientific concepts.
A23 Poker launches advanced desktop app and responsible gaming campaign
Head Digital Works (A23), a online skill-gaming company in India with over 75 million players, has unveiled its latest initiatives to revolutionise online poker. The new A23 Poker desktop app offers an advanced experience for professional players, featuring refined tools and a seamless interface tailored to their needs. Alongside the app, A23 has launched a campaign, 'Whatever is on your mind, let it show. No poker face, just play poker!' celebrating the thrill of open expression in online poker.
A23 also introduced a responsible gaming brand film promoting healthy gaming habits, encouraging players to take breaks and play responsibly. These initiatives underscore the company's commitment to innovation and ethical gaming practices, positioning it for accelerated growth in the competitive online poker sector.
Shriram Finance Ltd introduced the #TogetherWeSoar campaign, focusing on the themes of aspiration and partnerships. The campaign features cricket legend Rahul Dravid as its brand ambassador and is narrated in hindi by actor Naseeruddin Shah.
The campaign includes lyrics by K.S. Chandrabose for the Telugu version and Madhan Karky for the Tamil version, aiming to connect with audiences across regions. The initiative seeks to emphasise the importance of collaboration in reaching personal and community milestones.
ECE Elevators launches campaign showcasing key features
ECE Elevators, part of the Birla Group, has introduced a campaign featuring four short films highlighting the brand’s focus on comfort, reliability, durability, and design. Using relatable, humorous stories, the campaign illustrates smooth rides, long-lasting performance, zero breakdowns, and aesthetic appeal.
The campaign aims to engage modern audiences while promoting elevator features in a fresh and relatable way. Two films are live, with the remaining two set to launch soon.
Johnson & Johnson launches 'India detects to defeat' lung cancer awareness campaign
Johnson & Johnson India has launched 'India detects to defeat', a campaign aimed at raising awareness about Non-Small Cell Lung Cancer (NSCLC) and the importance of early detection. In collaboration with Amar Chitra Katha, the campaign features an illustrated booklet that simplifies information on lung cancer symptoms and early diagnosis, available in print and digital formats.
With lung cancer cases rising in India, the initiative aims to bridge the awareness gap and encourage timely intervention. J&J's Pushkar Kulkarni and Amar Chitra Katha’s Gayathri Chandrasekhar highlighted the role of storytelling in empowering families to make informed health decisions and improve outcomes.
Hair & Care launches new campaign to simplify hair damage repair
Hair & Care, Marico’s hair nourishment brand, has introduced a digital campaign spotlighting the drawbacks of DIY hair care hacks and offering an alternative with its triple blend formula. The campaign’s video commercial humorously depicts the chaotic outcomes of natural remedies, highlighting the simplicity and effectiveness of Hair & Care triple blend in repairing hair damage.
Commenting on the campaign, Mrs. Somasree Bose Awasthi, chief marketing officer at Marico, emphasised the need for hassle-free solutions in tackling hair damage caused by everyday exposure to pollution and sun.The campaign aims to appeal to individuals seeking a convenient and effective alternative to time-consuming DIY remedies.
Vedica launches 'The Journey Home' film celebrating Its himalayan origin
Bisleri Vedica has released a film, 'The Journey Home', showcasing himalayan spring water source. The film, featuring brand ambassador Dino Morea, highlights the serene landscapes of the himalayas and the water’s connection to nature.
The soundtrack, composed by Sarod maestros Amaan Ali Bangash and Ayaan Ali Bangash, enhances the emotional impact with raaga-inspired music. The film emphasises Vedica’s unique single-source origin and its reflection of balance and serenity, aligning with the brand's focus on purity and luxury. It is available in three formats for broad platform reach.
Publicis India launches 'Thank You TV' campaign for ZEE TV on World TV Day
Publicis India has unveiled a TVC for ZEE TV, celebrating the channel’s 65-year journey in honour of World TV Day. Titled 'Thank You TV', the campaign highlights television's role in connecting families and shaping cultural narratives. The advertisement presents a unique perspective from a sofa, illustrating how television brings joy, fosters connection, and evolves over time.
The Body Shop launches campaign for Its India-inspired collection
The Body Shop has unveiled a campaign to celebrate the India edit, its first-ever India-inspired collection, with the tagline 'Only in India, for you'. The campaign features a captivating video using a lateral sliding frame structure, showcasing the beauty of India’s cultural richness and individuality. The four curated collections—Lotus, Hibiscus, Pomegranate, and Black Grape—are inspired by traditional Indian ingredients.
The campaign also highlights inclusivity, featuring a diverse cast that embodies the multifaceted beauty of India. A custom-designed artistic backdrop, inspired by India’s cultural heritage. Promoted across digital platforms and in-store, *The India Edit* continues The Body Shop's commitment to ethical beauty with IFRA-certified fragrances and a focus on India’s natural treasures.
HDFC ERGO’s latest film celebrates the unsung heroes of the Insurance sector
HDFC ERGO general insurance has launched a new film about the significant role of insurance advisors. Anchored by RJ Anmol and Amrita Rao, the film showcases real-life advisors from various categories—health, motor, SME and their heartwarming interactions with customers.
HDFC ERGO’s Director and Chief Business Officer, Parthanil Ghosh, noted such recognition in a country with low insurance penetration, hoping to raise awareness of the valuable contributions insurance advisors make.
Symphony Limited’s new geyser solves an age-old problem
Symphony Limited has expanded its product range by launching a new line of geysers that tackle the issue of hard water in many Indian households. The new Symphony geysers incorporate innovative 9-layer Puro Pod Technology, which softens hard water.
The company worked with Womb, a creative agency, to develop the campaign for their 'Hair-fall Control Geyser', focusing on the link between hard water and hair loss.
KIDZEE's new jingle by motley: A hip-hop twist
Motley, a creative agency, has reimagined the brand identity of KIDZEE, India’s leading preschool chain, with a modern, hip-hop-inspired jingle. This marks KIDZEE’s first jingle in eight years and aims to connect with a younger audience.
The jingle breaks away from traditional nursery rhymes and incorporates themes of self-confidence and individuality, in line with the brand's philosophy of nurturing each child's unique potential. The catchy tune, featuring the rhythm 'K-I-D with a Z-double E,' promotes the brand's tagline: 'KIDZEE brings out the best in me.' The campaign includes a film produced by Pixelfox and has received praise for its engaging message that resonates with modern parents.
Total number of advertisers grows by 10%; Gujarat leads states with 18% share, finds AdEx India's report on radio advertising during January-September 2024.
India witnesses rise in digital marketing jobs at the entry level in 2024; roles in programmatic advertising show rapid growth, finds a Kraftshala study.
Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers cohesive and personalised experiences, says the vice president for data science at CleverTap.
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