Campaign roundup: Week of 28 Oct

Jindal Steel promotes sustainable Diwali celebrations

Jindal Stainless has launched a new video campaign for Diwali, encouraging the public to #SwitchToStainless to reduce plastic waste during the festive season. As India ranks as the largest global plastic polluter, the company aims to combat plastic pollution by promoting sustainable materials. The video highlights the excessive plastic waste generated during Diwali and illustrates how stainless steel can replace single-use plastics in celebrations.

The campaign aligns with Jindal Stainless’s sustainability initiatives, emphasising the longevity and recyclability of stainless steel. The video seeks to inspire a shift towards a zero-waste lifestyle and reflects the company’s commitment to fostering environmental responsibility among consumers. Through this initiative, Jindal Stainless aims to contribute to a greener future while encouraging conscious living during the festival of lights.

V-Marc’s Diwali campaign promotes safety, reconnection

V-Marc’s new Diwali campaign, #RishtonKeTaar Bonds of relationship, highlights home safety and reconnection. Featuring actors Raj Logani and Manav Gohil, the campaign follows the story of two estranged friends reconciling for Diwali, symbolising V-Marc’s focus on safety with its Flexi Tough eB-HFFR wires.

These wires, which resist temperatures up to 150°C, are designed for fire protection and durability. Directed by Jatin Chanana, the campaign blends storytelling with V-Marc’s safety focus, positioning reliable wiring as an essential part of Diwali preparations.

Dollar’s athleisure campaign challenges dress norms

Dollar Industries has launched a campaign for its athleisure line, asking 'Why so Formal?' Directed by Manav Malhotra, the film reimagines casual wear in traditionally formal settings, like boardrooms and weddings, promoting athleisure as a versatile alternative.

Targeting younger consumers, Dollar’s range includes hoodies, joggers, and sweatshirts. Released online, the campaign encourages viewers to reconsider dress codes and positions athleisure as a practical, stylish choice for various occasions.

Ideal Insurance Diwali ad focuses on home security

Ideal Insurance’s first Diwali ad, 'Home Secure Means Life Double Secure,' stresses the importance of home insurance. The story features a father passing responsibility for the family home to his daughter, who secures it with insurance.

Through digital promotions, Ideal aims to make home insurance a key part of Diwali preparations, helping families protect their homes and futures.

METRO Shoes campaign celebrates modern masculinity

METRO Shoes’ latest campaign redefines masculinity, featuring men as equal partners in modern relationships. The film showcases men as supportive and empathetic, breaking traditional roles and promoting shared decisions. METRO’s festive footwear collection appears throughout the film, aligning with themes of mutual respect and partnership during the Diwali season.

Zydus promotes early breast cancer detection

Zydus Lifesciences’ 'Easiest Exam' campaign encourages women to perform self-breast exams for early cancer detection. Featuring short films and the 'Hope & Healing' podcast with Tahira Kashyap, the campaign highlights breast cancer awareness and shares survivor stories. Zydus’s initiative offers online resources and seeks to empower women with accessible, preventive health practices.

 

 

 

 

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WhatsApp's Abhay Deol campaign cautions users about scams

WhatsApp has released a music video featuring actor Abhay Deol as part of its campaign to raise awareness about scams. The video is a reimagining of the song 'Oye Lucky Lucky Oye' and aims to educate users on how to utilise WhatsApp’s privacy features to protect against online scams.

The video portrays relatable scam scenarios, including impersonation fraud and fake job offers. This initiative builds on WhatsApp’s ongoing efforts to enhance user safety and provide tools for safeguarding personal information. The campaign highlights the importance of being vigilant and cautious online.

TVS Raider campaign celebrates adventurous riders

TVS Raider has unveiled a new integrated campaign titled 'Call of the Wicked', encouraging riders to embrace their adventurous side. Developed by FCB Kinnect, the campaign promotes the brand's iGO feature and improved performance.

The accompanying film targets Gen Z audiences, featuring a dynamic city backdrop and highlighting the design and features of the TVS Raider. The campaign, which aims to connect with thrill-seekers, showcases the allure of riding and the freedom it represents. The advertisement is now live across digital and television platforms.

Steadfast Nutrition's Diwali campaign promotes immunity

Steadfast Nutrition has launched an awareness campaign called #SteadCForImmunity in response to rising air pollution levels ahead of Diwali. The campaign highlights the importance of a balanced diet and vitamin C supplements in enhancing immunity against health issues caused by pollution and respiratory diseases.

It encourages individuals to adopt healthier habits, such as staying hydrated and consuming immunity-boosting foods. A video produced for the campaign addresses the negative effects of pollution during the festive season, particularly in areas with poor air quality, and promotes supplements like Steadfast Nutrition's vitamin C product.

Indian Sellers Collective promotes 'desi delights' for Diwali

The Indian Sellers Collective has initiated the Diwali Desi Delights campaign to advocate for traditional Indian sweets over Western treats. This campaign aligns with the "Vocal for Local" initiative, encouraging citizens to celebrate Indian culinary traditions during the festive season. It aims to educate the younger generation on the nutritional benefits of traditional sweets made with local ingredients compared to foreign alternatives.

The campaign also addresses concerns about foreign influence on Indian food preferences and opposes regulations like Front-of-Pack Nutrition Labelling, which the collective argues undermines traditional foods. The campaign is being promoted across digital platforms.

Hettich launches AI campaign 'Roast The Room'

Hettich has introduced the "Roast The Room" campaign, an AI-powered digital activation that combines humour with interior design. The campaign invites participants on Instagram to mock AI-generated images of messy rooms that do not feature Hettich products.

Running from October 25 to November 4, the campaign showcases four cluttered spaces: a living room, kitchen, bedroom, and vanity area, encouraging fans to engage with the content. Influencers are involved to broaden the campaign's reach and attract new followers.

In response to the roasts, Hettich will use generative AI to transform these rooms by incorporating its products. The improved designs will be revealed through timeline videos, demonstrating how Hettich products can enhance interior spaces. Influencers will also create commentary videos about these transformations, further promoting Hettich's offerings.

Muthoot FinCorp's festive loan campaigns feature SRK

Muthoot FinCorp Limited has introduced festive campaigns for its Business Loans and Two-Wheeler Loans, allowing customers to apply via a missed call. The initiative features brand ambassador Shah Rukh Khan, aiming to engage potential borrowers. The Two-Wheeler campaign presents simple loan options, while the Business Loan campaign promotes entrepreneurship.

Customers can reach Muthoot FinCorp by calling 80869 80869. The campaigns will be available in three languages across digital platforms. Muthoot FinCorp operates approximately 3,700 branches throughout India, and the Two-Wheeler Loan is provided by Muthoot Capital Services Limited.