Ecom Express launches employee incentive scheme
Ecom Express has introduced the 'Halla Bol' (Attack!) campaign, offering performance-based incentives and rewards to boost employee collaboration and operational excellence. The initiative includes a referral programme, rewarding employees who contribute to team growth. Distribution Center heads can also earn bonuses for managing smooth operations and achieving targets.
The top performer will be awarded a new bike, which is expected to enhance mobility and inspire team morale. Other leading performers will receive prizes such as fridges, mixer grinders, and smartwatches, aiming to motivate the team towards higher performance. Ecom Express’s reward scheme aims to foster a culture of collaboration and high standards within the organisation by recognising and rewarding outstanding achievements.
Surya Roshni unveils festive lighting campaign
Surya Roshni has launched a video campaign to promote its festive product line, including the Jagmag Festive String Lights. The campaign depicts a young couple preparing for celebrations, using the lights to create a vibrant and warm atmosphere at home. The Jagmag lights are positioned as ideal for enhancing the festive spirit, offering colourful illumination suited for any home décor.
Besides decorative lighting, Surya Roshni is promoting its latest home appliances. The Electric Water Heater campaign, featuring the Qube+ water heater, is scheduled to run from September to November 2024. The Qube+ water heater highlights energy efficiency and modern convenience. Surya is also launching the Infra-Red & Induction-PRI campaign, which will focus on their advanced cooking solutions, aiming to improve kitchen efficiency.
Birla Opus launches new paint campaign
Birla Opus Paints, a recent entrant into the decorative paints market under Aditya Birla Group’s Grasim Industries, has launched its latest campaign titled “Naye Zamane Ka Naya Paint” or “New Paint for the New Era.” The campaign features actors Vicky Kaushal and Rashmika Mandanna as brand ambassadors, along with veteran actors Neena Gupta and Saurabh Shukla.
The campaign, developed by Leo Burnett India, highlights Birla Opus as a contemporary paint brand catering to modern consumer needs with superior product performance. The advertisements will be broadcast in Hindi and other major regional languages, using various media channels including TV, digital platforms, outdoor advertisements, print, and radio to reach a broad audience.
The campaign aims to redefine paint choices for today’s consumers and intends to resonate with the younger demographic by promoting Birla Opus as a forward-thinking and innovative brand in the paint industry.
McDonald's unveils crispy burgers
McDonald's India has launched the "Shordaar Crunch" campaign to introduce its new McCrispy Chicken Burger and Crispy Veggie Burger across West and South India. Operated by Westlife Foodworld, McDonald's aims to enhance the premium burger experience with these new menu items that promise a crunchy texture and distinct flavours.
The McCrispy Chicken Burger features a whole-muscle chicken fillet, topped with fresh lettuce and pepper mayo sauce, all in a glazed bun. The Crispy Veggie Burger, designed for vegetarian customers, contains a crispy patty made from a blend of seven vegetables, with cocktail mayo sauce on a similar glazed bun. These additions highlight McDonald's focus on innovative and diverse menu options.
As part of the campaign, McDonald’s released a TV commercial that emphasises the crunchiness of the new burgers through a humorous narrative. The campaign also includes in-store experiences, dance performances by crew members, and themed visual merchandising to attract customers. The campaign extends beyond the restaurants with advertising at key outdoor locations like Juhu Beach and Bandra Worli Sealink in Mumbai. Customers can try the new burgers in-store or via McDelivery and Drive-Thru services.
YesMadam unveils Diwali campaign with Shraddha Kapoor
YesMadam, an at-home salon service provider, launched a Diwali campaign featuring Bollywood actor Shraddha Kapoor, highlighting the importance of inclusivity and appreciation for gig economy workers. The campaign aims to break stereotypes around gig workers by depicting a warm interaction between Kapoor and a YesMadam service partner, who is invited to join her Diwali celebrations. This gesture underscores YesMadam’s commitment to empowering gig workers and promoting a sense of shared humanity.
YesMadam has previously worked towards addressing issues such as overpricing and the use of duplicate products in the beauty industry. This campaign continues that effort by fostering trust and supporting gig workers, who often rely on their earnings to support their families. The startup plans to eliminate commission fees for service providers, as announced on Shark Tank Season 3. Through this campaign, YesMadam seeks to reshape perceptions of the gig economy, emphasising the valuable contributions these workers make to the festive season and beyond.
Baker’s Dozen launches campaign with Soha Ali Khan
The Baker’s Dozen has launched a consumer awareness campaign titled “The Truth We Knead.” The initiative focuses on promoting transparency and quality in bakery products. Actress Soha Ali Khan has joined the campaign to highlight the importance of using genuine ingredients without harmful additives. The campaign aims to empower consumers to make informed choices regarding bakery items, particularly as their demand rises in Indian households, especially in tier-1 and tier-2 cities.
The Baker’s Dozen, which is a profitable INR 100 crore brand, is targeting sales of INR 30-40 crores from October to December, capitalising on the festive season, which typically sees a substantial increase in cake and cookie sales.
Platinum Evara celebrates Women’s cricket
Platinum Evara has unveiled the #GirlsGotThis campaign to support the Indian women’s cricket team during the ICC Women’s T20 World Cup. This campaign follows the success of the previous #IGotThis initiative and aims to celebrate self-belief among women. The brand has partnered with the women’s cricket community to highlight their achievements and encourage fans to cheer for the team throughout the tournament.
The campaign leverages social media to foster a sense of community and engagement, utilising a special Platinum Evara Cheer Collector filter for fans to express their support. The brand has collaborated with women sports influencers and cricket fan clubs to amplify its message. The campaign aims to create a collective spirit of support for the Indian women’s cricket team and promote the values of strength and resilience among young women in India.
SOTC Travel releases six regional ad films
SOTC Travel has launched a new campaign featuring six films in key regional languages as part of its 75th anniversary celebrations. The campaign aims to connect with the Indian traveller by showcasing diverse cultural narratives and catering to regional preferences.
Each film highlights young couples from different regions of India, depicting their holiday aspirations and experiences while emphasising the importance of choosing SOTC as a travel partner. The brand plans to introduce special regional holidays to align with local interests.
SOTC aims to enhance travel planning through investments in AI technology, enabling customers to customise itineraries and access personalised recommendations. The campaign reflects SOTC’s commitment to understanding the complexities of holiday planning and resonating with the diverse needs of Indian travellers.
ILEM Japan partners with Jim Sarbh
ILEM Japan has launched a new campaign featuring actor Jim Sarbh to promote its skincare products. The campaign, presented in a humorous digital video, showcases Sarbh in a playful situation related to his skincare routine. The aim is to highlight the effectiveness of ILEM Japan’s products while adding a light-hearted touch.
The campaign seeks to resonate with audiences by demonstrating that skincare can be enjoyable. The collaboration aligns with ILEM Japan’s focus on quality skincare and aims to engage consumers through social media platforms. The video is currently available on ILEM Japan’s official Instagram page, inviting viewers to experience the benefits of their skincare offerings.
Dabur Chyawanprash releases AI campaign with Sourav Ganguly
Dabur Chyawanprash has launched an AI-driven campaign for Durga Puja titled ‘Pujo with Dada,’ featuring brand ambassador Sourav Ganguly. The campaign aims to modernise festive greetings by allowing users to receive personalised messages from Ganguly. It seeks to enhance connections during the celebrations by transforming traditional greetings into interactive digital experiences.
The initiative includes a microsite where users can create customised video messages. Dabur Chyawanprash aims to engage with the festive spirit while promoting joy and tradition. The campaign highlights the potential of AI technology in enhancing personalisation, allowing users to share greetings quickly through messaging platforms.
Ashwin Sheth Group promotes inclusivity
Ashwin Sheth Group (ASG) has initiated the ‘Kismat ki Chaabi’ campaign, collaborating with local puja pandals in Mumbai to promote community engagement and inclusivity. This campaign coincides with ASG’s 40th anniversary and embodies values of openness and respect for diverse cultures.
ASG has partnered with several prominent puja celebrations to encourage participation and foster unity during the festivities. The campaign includes the distribution of 10,000 keys that unlock prizes, aiming to create memorable experiences for participants. ASG invites the community to engage in the celebrations and explore activities at the puja pandals, reinforcing its commitment to social responsibility.
Orient Electric promotes lighting solutions
Orient Electric has launched a digital campaign titled ‘Thoughtfully Curated Lights for Your Home’ to promote its lighting solutions. The campaign features a digital film that illustrates how lighting can enhance modern living spaces through storytelling. It captures the daily moments of a nuclear family, showcasing how Orient Electric’s products contribute to a warm atmosphere.
The campaign will utilise various content formats and platforms to reach a wide audience, including social media and influencer collaborations. Orient Electric aims to highlight the importance of quality lighting while reinforcing its position as a leading brand in the lighting segment, catering to the aesthetic and functional needs of homeowners.
Royaloak Furniture releases festive sale campaign
Royaloak Furniture will launch its festive campaign, ‘Royal Festive Sale,’ offering discounts of up to 70% on its entire product range. The campaign aims to encourage customers to upgrade their homes during the festive season. The sale will be available both online and in stores.
The campaign also includes a brand film showcasing the design, aesthetics, and pricing advantages of Royaloak products. The advertisement will be released on television, OTT platforms, and social media on 11 October 2024.
Fashor introduces ‘Dil Se Indian’ campaign with Sara Ali Khan
Fashor, an ethnic and fusion-wear brand, has launched its latest campaign, ‘Dil Se Indian,’ featuring Bollywood actress Sara Ali Khan as its brand ambassador. The campaign showcases Fashor’s new collection, which blends traditional craftsmanship with modern styles.
The collection is inclusive, with sizes ranging from S to 5XL. Fashor plans to expand its physical presence with more exclusive brand outlets in India. The campaign will be featured across digital platforms and online marketplaces, including Myntra, Nykaa Fashion, and Ajio.
Gits celebrates World Gulab Jamun Day
Gits Food is celebrating World Gulab Jamun Day with a new digital video campaign featuring Gulab Jamun Uncle, a character played by Naresh Gosain. The campaign humorously highlights the popular dessert and introduces Gits’ new Mini Gulab Jamun tin.
This annual celebration, initiated by Gits in 2020, is aimed at promoting gulab jamun as a beloved Indian treat. The campaign is produced by Togglehead and is available across social media platforms.
Amitabh Bachchan unveils Navratri festivities teaser
Kalyan Jewellers has released a teaser video of its Navratri celebrations, featuring brand ambassador Amitabh Bachchan reciting a Sanskrit shloka from the Devi Mahatmyam. The video is part of Kalyan’s annual festivities held at the Kalyanaraman family’s residence in Thrissur, Kerala.
The event showcases the Bommai Kolu, a traditional display of dolls, and features Lord Rama and Lord Krishna as part of the cultural exhibit. The event also included notable Bollywood and South Indian actors.
Surya Roshni launches festival ad
Surya Roshni has launched a festive campaign to introduce its new product range, including Surya Jagmag Festive String Lights. The campaign highlights the importance of decorative lighting during the festive season and introduces additional products like the Qube+ Water Heater and kitchen appliances. The advertisements will run across digital platforms and television, with a focus on enhancing home décor and improving energy efficiency.
Cadbury Celebrations promotes togetherness
Cadbury Celebrations has launched a campaign for Diwali, urging people to celebrate in person rather than relying on digital messages. The campaign, ‘Message pe muh meetha nai hota,’ (A mere message cannot sweeten the mouth) focuses on the importance of togetherness during the festive season.
Cadbury Celebrations will also introduce an initiative to help reunite families across distances. The campaign will run across various digital platforms, aiming to inspire consumers to share moments of joy.
MrMed unveils new digital campaign
Online pharmacy MrMed has launched its second digital campaign, highlighting affordable access to cancer medications. The campaign, titled ‘Dava budget mein bhi hai, aur pahunch mein bhi’ (Medicine is affordable and accessible too), promotes MrMed’s efforts to provide medicines at discounts of up to 85%.
With rising cancer treatment costs often delaying care, MrMed aims to address this issue by ensuring patients can access affordable, high-quality medications. The campaign, developed in partnership with Filmy Fiction, uses a visual story to communicate its commitment to affordable healthcare. MrMed operates in nearly 3,000 cities and has saved patients over INR 35 crores.
The YouWeCan Foundation has launched the “Your Health is in Your Hands” campaign during Breast Cancer Awareness Month. Aimed at raising awareness about self-breast-examination, the campaign is running on the Delhi Metro's Yellow Line and the foundation's social media platforms throughout October 2024.
It emphasises early detection as critical in lowering breast cancer mortality rates in India, where a woman dies every eight minutes from the disease. The campaign uses visual metaphors to educate women on self-examination techniques. It is expected to reach 1.5 lakh people via the metro and an additional 10 lakh through social media.
Eveready launches women's safety campaign
Eveready Industries has introduced a campaign during Durga Puja aimed at enhancing women's safety in crowded spaces. The campaign, titled, ‘Eveready Siren - Pujoy Awaaj Tolar Power’ (You have the Power to Raise Your Voice during Durga Puja), coincides with the festive season and highlights the importance of respecting women.
The company has partnered with prominent Durga Puja pandals in Kolkata, including Dumdum Park Tarun Sangha, Hindustan Park, and Jodhpur Park-95 Pally. The campaign features audio messages voiced by singer Usha Uthup and actress Ritabhari Chakraborty, which will be announced through female presenters using megaphones. The messages address issues faced by women in crowded places.
Eveready has also created a Siren Squad of volunteers to assist with crowd management and ensure safety within the pandals. The Eveready Siren Torch, designed to emit a loud siren to alert others in emergencies, serves as a central element of the campaign.
Flipkart Minutes releases billboard ad for Navratri
Flipkart Minutes has launched a new outdoor advertising campaign for Navratri featuring a billboard that mimics Garba dance movements. This initiative promotes essential items available on the Flipkart Minutes App while celebrating the festival's vibrant traditions.
The billboard includes the tagline, 'Go in circles only for Navratri. Not for Navratri essentials.' highlighting the convenience of shopping during the festival.
The campaign aims to connect with the festive spirit and engage the audience through creative visual displays. It has generated significant attention on social media, with users appreciating its innovative approach and messaging.
Vummidi Bangaru Jewellers unveils festival campaign
Vummidi Bangaru Jewellers (VBJ) has launched a festive season campaign titled, ‘For All Your Festive Looks’. It aims to highlight the role of jewellery in Indian festivals and promotes the brand's collections including gold, diamond, and solitaire pieces. The initiative will be showcased through a series of videos and creatives across print, social media, and out-of-home platforms, reflecting the cultural significance of jewellery during festivities.
The campaign focuses on providing customers with the opportunity to enhance their festive attire with VBJ's offerings. The brand intends to strengthen its connection with loyal customers and ensure its presence in various celebrations. VBJ stresses craftsmanship and quality in each piece, allowing customers to express their festive spirit through the jewellery selections.
Crompton Greaves releases mixer grinders ad
Crompton Greaves Consumer Electricals Ltd. has launched a new ad campaign titled, 'The Secret of Fine Taste', featuring celebrity Genelia Deshmukh and several prominent chefs and television personalities.
The campaign promotes Crompton's mixer grinders as essential tools for achieving superior taste in cooking. The campaign will showcase the skills of chefs Natasha Gandhi, Guntas Sethi, and Saloni Kukreja alongside TV personalities Disha Parmar Vaidya, Kishwer Merchant, and Rimpa Roy. The initiative includes social media interactions, including the #TheFinestChutneyChallenge, where participants will create Jawas Chutney (flax seeds chutney), a dish from Maharashtra.
Crompton aims to demonstrate how its Ameo Pro mixer grinders facilitate the grinding of ingredients, highlighting the significance of texture and flavour in Indian cuisine. The new campaign follows a teaser reel featuring Genelia, who shares her culinary experiences and the secrets behind her dishes. The campaign targets home cooks looking to enhance their cooking skills while promoting the brand’s innovative grinding technology.
SOTC launches regional campaigns
SOTC Travel has launched a campaign featuring six films in six regional languages. This initiative celebrates the brand's 75th anniversary and aims to connect with the diverse Indian traveller. Each film showcases young couples from key markets, highlighting cultural narratives from regions such as West Bengal, Maharashtra, Gujarat, Tamil Nadu, Karnataka, and North India. SOTC has tailored special regional holidays for these areas, addressing specific local preferences.
The campaign reflects SOTC’s commitment to understanding the complexities of holiday planning for Indian customers. In addition to the films, SOTC has invested in AI technology to enhance travel planning, enabling customers to customize itineraries and access recommendations. The films aim to reinforce SOTC’s positioning as a leading travel partner in India.
Manyavar introduces new groom campaign
Manyavar has launched its campaign titled 'Aap Kab Ban Rahe Hain Manyavar?' (When are you becoming a 'Manyavar'?) focusing on a groom's journey from boyhood to manhood. The campaign highlights the emotional evolution of a modern groom while showcasing Manyavar’s range of wedding wear. The storyline captures moments of transformation, including interactions with family and friends and the groom’s appearance on his wedding day.
The campaign aims to resonate with grooms and their close circles, making the wedding experience more memorable. Manyavar also offers video call appointments and in-store personalized styling for customers in select cities to enhance the shopping experience.
Nikon India unveils Durga Puja promotion
Nikon India has launched the 'Amaar Pujo with Nikon' (My pooja with Nikon) campaign from October 1 to October 13, 2024, celebrating Durga Puja. The campaign invites customers to register their Nikon cameras or lenses on the My Nikon app to unlock exclusive benefits, including an extended six-month warranty for purchases made during the campaign period.
Nikon aims to capture the essence of Durga Puja, encouraging users to document their festive experiences with its cameras. The campaign also offers cashback and discount options on select Nikon models, promoting easy EMI options for customers. Nikon wants to help enhance the consumer experience by providing technology to preserve their festival memories.
Badshah Masala celebrates Navratri colours
Badshah Masala has launched a nine-day campaign for Navratri, called #BadshahSangNavrang. It features recipes inspired by the festival's daily colour themes. Developed with Tonic Worldwide, the campaign showcases the versatility of Badshah Masala through recipes that align with each day's designated colour.
Influencer Girish Chhabria shares these recipes daily on Instagram, encouraging participants to create their own colour-themed dishes and post them online. The campaign includes a template for Instagram stories, highlighting the day's colour with matching recipes, outfits, and accessories, inviting consumers to share their own moments celebrating Navratri.
Sunfeast Marie Light promotes equality
Sunfeast Marie Light, with actress Jyotika, has launched a campaign urging couples to display both partners’ names on their household nameplates. A brand survey shows that two-thirds of households do not have both names on the nameplate, prompting this initiative.
Through a website, MarieLightStrongTeam.com, couples can pledge to add both names and customise their nameplates. In the campaign's advertisement, Jyotika and co-star Senthil reveal a nameplate symbolising equal partnership. A contest invites couples to share photos of their nameplates and describe their teamwork, with a prize of a trip to Switzerland for the most compelling story.
Flipkart launches Big Billion Day promotion
Flipkart has launched two campaigns ahead of its ‘Big Billion Day’ sale, titled 'Math of Big Billion Days' and 'Big Billion Days Cover Up Coupon'. These campaigns were created by DDB Mudra Group to highlight how consumers maximise value while shopping. The 'Math of Big Billion Days' campaign features a family and a math professor who demonstrates the benefits of shopping during the sale. The campaign includes outdoor advertisements and directs consumers to a website where they can explore potential savings. The second campaign, 'Big Billion Days Cover Up Coupon', addresses common household remarks about sales, presenting fictional coupons that allow shoppers to avoid criticism for their purchases. The campaigns aim to engage consumers in the lead-up to the sale.
Hero MotoCorp unveils Xtreme campaign
Hero MotoCorp has unveiled a new campaign for its Xtreme Power Brand featuring cricketer Virat Kohli. The campaign revolves around the theme “Challenging the Extreme” and showcases the performance of the Xtreme 125R and Xtreme 160R 4V motorcycles. Set in London, the film depicts Kohli navigating challenges with skill and precision. It aims to inspire viewers to embrace adventure and showcases the motorcycles' features. Directed by German filmmaker Oliver, the campaign blends elements of cricket with motorcycle riding. The film is now available on digital and television platforms.
OPPO India kickstarts Diwali promotion
OPPO India has launched its Diwali campaign #VishwasKaDeep, featuring a film that explores Diwali celebrations across India. The campaign aims to highlight themes of unity and trust during the festive season. The film follows a young man travelling home amidst a sandstorm, guided by a Diwali lamp. The campaign includes an interactive microsite that allows users to learn about regional Diwali traditions and create AI-driven postcards. OPPO’s latest smartphone models are showcased as capable of capturing these festive moments. The campaign seeks to resonate with diverse audiences during the Diwali season.
Consortium Gifts introduces Diwali campaign
Consortium Gifts has launched its first festive advertising campaign for Diwali 2024, titled #IssDiwaliAapkeLiye. The campaign focuses on the values of inclusivity and gratitude in corporate gifting. It aims to connect emotionally with audiences in India, Nepal, and Singapore. The advertisement features the company’s managing director sharing a story of unity among employees during Diwali celebrations. The campaign marks a strategic shift for Consortium Gifts, aiming to emphasise the emotional significance of gifting and foster deeper connections within the workforce. The initiative will be promoted across various platforms.
Organic Tattva releases multigrain atta film
Organic Tattva has launched a new ad film featuring chef Vikas Khanna for its multigrain atta (multigrain + whole wheat flour) product, part of the campaign #SwitchToPurity, #SwitchToOrganic. The film promotes the incorporation of wholesome grains into everyday meals and highlights the product’s nutritional benefits. Organic Tattva Multigrain Atta contains 20% energetic grains and 80% wheat, focusing on a balanced diet. The campaign aims to raise awareness about the importance of multigrain flour and its health benefits. The ad film emphasises the brand’s commitment to promoting healthier cooking habits among consumers.
Haldiram’s launches festive TVC campaign
Haldiram’s has launched a new television campaign, 'Haldiram's mithai khao aur happy shappy ho jao' (Eat Haldiram's sweets and get happy and cheerful) to promote its mithai gifting range during the festive season. The campaign, branded under #Mithaihottohbashaldirams, encourages consumers to enjoy sweets not only for celebrations but also to create joyful moments.
The campaign showcases Haldiram’s mithai products including the Imperial Joy Box, Royal Heritage Box, Kaju Katli, Motichoor Ladoo, Gulab Jamun, and Rasgulla. It aims to position these sweets as an ideal gift for festive occasions.
A central message of the campaign suggests that consumers don’t need a reason to enjoy mithai and that indulging in sweets can bring happiness in everyday moments. The advertisement, set to a catchy tune portraying warmth, togetherness, and joy, will be broadcast across media channels, including television, print, digital platforms, and outdoor hoardings.
Voltas Beko unveils new refrigerators
Voltas Beko has introduced its latest refrigerators featuring HarvestFresh technology. Designed to preserve nutrients, HarvestFresh mimics the 24-hour sun cycle with three-colour lighting to maintain vitamins in fruits and vegetables, such as Vitamins A and C, for longer periods. This energy-efficient feature aims to offer users fresher produce, particularly during the upcoming festive season. The new range includes both FrostFree and Direct Cool categories.
To promote this technology, Voltas Beko has released a TV commercial in various regional languages. The ad showcases a family using HarvestFresh Technology to keep produce fresh, which the company claims enhances the everyday experience for Indian households. The commercial captures the essence of family life and presents the new technology as a useful addition to homes, especially during festivals. The TVC is available on YouTube and other digital platforms.
American Eagle launches campaign with Janhvi Kapoor
American Eagle has launched its ‘Live Your Life’ campaign in India, featuring Bollywood actress Janhvi Kapoor. Targeted at Gen Z, it aims to promote individuality and self-expression.
Through the campaign, Janhvi Kapoor shares her personal experiences and emphasises the importance of authenticity. This campaign reflects American Eagle’s belief that self-expression is a vital part of modern culture. The camapaign will be rolled out across digital platforms, showcasing Janhvi Kapoor’s journey and inspirations. By highlighting the stories behind the individuals, American Eagle aims to strengthen its connection with the youth and foster a culture of confidence and personal style.
UNIQLO onboards Kareena and Sidharth
UNIQLO has announced Bollywood stars Kareena Kapoor Khan and Sidharth Malhotra as brand ambassadors for its Fall Winter 2024 campaign. The campaign highlights UNIQLO’s winter essentials, including the Fluffy Yarn Fleece Jacket and PUFFTECH Parka, worn by Kareena and Sidharth, respectively.
The videos showcase the celebrities integrating these garments into their daily lives, highlighting UNIQLO’s LifeWear philosophy of comfort and functionality. The campaign will be featured across digital, print, and in-store platforms, aiming to enhance brand’s visibility in India. UNIQLO focuses on functional, everyday clothing options.
DS Group celebrates Durga Puja 2024
The DS Group has launched the second edition of its ‘Pujoy Pulse’ campaign for Durga Puja, featuring the new Pulse Golmol candy. This campaign, active until October 12, includes AI-driven storytelling and on-ground activations in collaboration with TV9 Bangla. The highlight is a two-minute AI-generated video that explores the cultural significance of Durga Puja, showcasing traditions and rituals associated with the festival. The campaign also includes a video series with stories from artisans and families involved in Durga Puja celebrations, aiming to connect viewers with the festival’s cultural roots. A roadshow will travel to 22 towns across West Bengal, featuring large acrylic displays filled with Pulse candies, with prizes for participants who guess the number of candies. The campaign aims to deepen DS Group’s connection with the people of Bengal by celebrating the festival’s cultural richness.
Vivo celebrates 10 years with Diwali campaign
vivo has released a Diwali campaign titled ‘The Spirit of Homecoming’ to mark its 10th anniversary in India. The campaign captures the essence of Diwali as a time for family reunions, focusing on the importance of coming home for the festival. It depicts children returning home to be with their parents, highlighting the emotional bond that characterises Diwali celebrations. Through storytelling, the campaign highlights fostering connections, aligning with the brand’s decade-long focus on meaningful moments. The campaign will be promoted on digital platforms, including YouTube, where vivo aims to resonate with audiences by celebrating togetherness during the festive season.
Bajaj Lighting unveils 'Built to shine' campaign targeting modern consumers
Bajaj Lighting has launched its latest 'Built to shine" campaign, which highlights the company's expertise in lighting and its ongoing commitment to blending cutting-edge technology with design. The campaign film, conceptualised by McCann, features a young woman whose movements trigger various lighting effects, reflecting Bajaj’s adaptive solutions. The campaign spans across TV, digital, and connected platforms, promoting a versatile range of lighting products that enhance everyday experiences, including power backup solutions for uninterrupted lighting.
Crocs launches Gen Z targeted campaign
Crocs has launched ‘Share the Joy’ campaign in India, targeting Gen Z consumers. The campaign features Bollywood stars Vedang Raina and Rasha Thadani, along with influencers like Srijita Gosh and Awoka. It aims to highlight the versatility of Crocs during festive celebrations. The campaign video showcases a festive house party filled with playful moments and style checks, set to the track “Gulzar” by Natania featuring Subhi.
The video encourages audiences to embrace personal expression through Crocs and Jibbitz charms, merging traditional and modern styles. The campaign is designed to resonate with the spirit of the festive season, focusing on connection and individuality. It is conceptualised by Kulfi Collective and is integrated across social media, digital, retail, and e-commerce channels. Launched on 9 October 2024, the campaign invites users to share their festive moments using the hashtags #ShareTheJoy and #FestiveWithCrocs.
The Body Shop launches ‘Spark a change 2.0’ for festive gifting
The Body Shop has launched the second edition of its festive campaign, 'Spark a change 2.0,' featuring actress Diana Penty. This initiative continues the brand’s collaboration with its community fair trade partner, Plastics for Change, aiming to highlight the importance of ethical gifting. The campaign offers a range of vibrant gift options, including makeup pouches made from recycled plastic, supporting the livelihoods of marginalised communities in India.
The campaign promotes thoughtful gifting with products that align with The Body Shop’s ethical values. Customers can choose from a variety of gift boxes, starting at INR 695, as part of the brand’s commitment to sustainable beauty and inclusivity this festive season.
IGP highlights timely Diwali gifting with humour in new ad
IGP.com has launched its latest Diwali ad under the ‘Amazing Gifts, Samay Par’ campaign, highlighting the importance of timely gifting. Set in a playful pre-medieval royal court, the ad uses humour to illustrate the significance of giving thoughtful gifts during the festive season. The narrative features a king trying to appease his employees with ladoos after delaying their Diwali bonuses, showcasing the value of appropriate and timely gifts.
The ad cleverly reflects the challenges of keeping people happy during the festive season, emphasising that a well-chosen, timely gift can make a lasting impact. IGP's campaign assures customers that no matter the situation, they can count on IGP to deliver the perfect gift on time for Diwali.
TCL launches festive campaign with Rohit Sharma meet-and-greet
TCL India has unveiled a festive campaign offering customers the chance to win gifts worth up to INR 1 crore and an opportunity to meet Indian cricket captain Rohit Sharma. The campaign is applicable on the purchase of TCL’s premium TV range of 55” and above, running from 20th September to 10th November 2024. Lucky winners will be announced weekly, with prizes from TCL’s product range and select winners securing a meet-and-greet with Rohit Sharma, the brand ambassador for TCL India.
To enter the contest, eligible customers need to scan a QR code and register on TCL’s microsite, followed by tagging TCL India on social media. The offer is available nationwide across online platforms such as Amazon and Flipkart, as well as offline retail stores including Reliance Digital, Croma, and TCL dealerships.
Kalyan Jewellers unveils digital ad series for Navratri, showcasing region-specific designs
Kalyan Jewellers has launched a digital ad series to celebrate Navratri, featuring regional brand ambassadors Kinjal Rajpriya and Ritabhari Chakraborty. The campaign highlights the cultural diversity of India, with jewellery designs that reflect the unique traditions of different states. The ads pay tribute to festivals such as Durga Pujo in Bengal and Navratri in Gujarat, celebrating themes of empowerment, resilience, and togetherness, while showcasing the vibrant cultural heritage of these regions.
In addition to the campaign, Kalyan Jewellers has introduced a new range of diamond and Navaratna-inspired jewellery under its ‘Sankalp’ line. The collection combines traditional elements with contemporary designs, drawing inspiration from the Bengali and Gujarati communities. The company has also announced special offers to enhance the value of purchases during the festive season.
Men of Platinum launches MS Dhoni signature collection with new campaign
Platinum Guild International (PGI) India has unveiled the exclusive MS Dhoni Signature Edition from its Men of Platinum collection. Crafted from 95% pure platinum, each piece bears the cricketer's signature, symbolising his legacy and the enduring qualities that have defined his career. The collection is designed for men who value strength, resilience, and quiet confidence, aligning with Dhoni’s values and serving as a reminder to uphold these ideals in daily life.
Accompanying the collection, the #GreatnessLiesWithin campaign highlights the connection between Dhoni’s virtues and the strength of platinum. A film, released in Hindi, Tamil, and English, showcases Dhoni’s journey through defining moments both on and off the field. It draws parallels between his perseverance and the enduring qualities of platinum, underscoring that true greatness lies within one's character, not in external achievements.
Taneira launches 'Celestial inspirations' campaign for new Tarini saree collection
Taneira, a Tata product, has introduced its latest festive collection, Tarini, through the ‘Celestial Inspirations’ campaign. The collection is a tribute to the grace and strength of the Indian woman, drawing inspiration from cosmic elements such as stars, the moon, and constellations.
A film accompanies the launch, showcasing celebration sarees that capture the celestial beauty of the universe. With motifs mimicking the night sky and designs flowing like stardust, the campaign symbolises women as radiant lights navigating the cosmic order.
Homefoil unveils ad campaign starring Kareena Kapoor
Homefoil has partnered with Enormous Brands to launch an ad campaign featuring Bollywood star Kareena Kapoor as its brand ambassador. The campaign introduces its 2-in-1 product, which combines both paper and aluminium foil for versatile food wrapping. The TV commercial shows Kapoor in a light-hearted scenario with a schoolboy and his parents, using the premium look of Homefoil to highlight how home-cooked food can appear expensive due to its innovative packaging.
The campaign aims to strengthen Homefoil's position in the market by promoting its new product offerings, such as golden embossed and 2-in-1 foil. It has been launched across television, OTT platforms, and social media, targeting modern households seeking efficient and stylish food storage solutions.
Swiggy Instamart unveils campaign featuring Falguni Pathak for Navratri
As the Navratri festivities take centre stage in India, Swiggy Instamart has launched a new campaign featuring Falguni Pathak, known as the 'Queen of Dandiya.' The playful film showcases Falguni's humourous absence during the rest of the year, highlighting Swiggy Instamart's capability to deliver festive essentials within 10-15 minutes. The campaign also includes a tutorial for Falguni's latest Garba hook step, which users can access and share through WhatsApp and social media.
The film opens with a comedic depiction of Falguni's elusive presence, with children practicing Dandiya to her voice while others nod toward empty spaces. A delivery executive attempts to deliver a package to Falguni's home, guided by her voice, only to find her invisible. The campaign culminates with Falguni showcasing her Garba hook step, accompanied by the 'Falguni Collection' on Swiggy Instamart, which features a variety of Navratri essentials such as dandiya sticks, traditional clothing, fasting supplies, and more, all available for quick delivery.
Maruti Suzuki True Value launches campaign for hassle-free car buying and selling
Maruti Suzuki True Value has launched the latest phase of its #SirfTrueValuePe campaign, featuring brand ambassador Rajkummar Rao. The campaign consists of five new films highlighting the platform’s user-friendly approach to buying and selling pre-owned cars.
The 360-degree campaign will be rolled out on various platforms, including TV, OTT channels, digital media, and social networks. Two of the films focus on True Value's Direct-Buy feature, emphasising hassle-free car selling with benefits like timely payment and easy RC transfer. The remaining three films highlight the thorough 376 quality checks, verified car history, free services, and up to a 1-year warranty that come with buying a pre-owned car through True Value.
Puma India launches ‘You Need Balls’ campaign highlighting women’s cricket
Puma India has unveiled its latest campaign, 'You need balls', featuring cricketers Harmanpreet Kaur and Richa Ghosh, among others, in a bold attempt to redefine aggression and success in women’s cricket. The campaign, launched ahead of a crucial cricketing season, is part of the brand’s ongoing effort to challenge gender biases in the sport.
The campaign highlights key moments in the careers of the featured cricketers, celebrating their record-breaking performances and grit on the field. Puma India aims to shift the narrative away from traditional perceptions of toughness in cricket, instead focusing on the determination and skill required to succeed in every ball faced or delivered. This initiative further solidifies Puma's commitment to promoting gender equality in sports and supporting women athletes.
ENO launches Durga Puja campaign featuring ENO chewy bites
As the festive season approaches, antacid brand ENO launched a campaign centred on its new offering, ENO Chewy Bites. The campaign aims to enhance the Durga Puja experience, allowing people to enjoy traditional festive feasting without discomfort. Durga Puja, particularly in Bengal, is a time for indulging in food and celebrating with loved ones, and ENO's campaign emphasises the importance of enjoying these culinary delights without interruptions caused by acidity.
The campaign features a brand film starring Ditipriya, which plays on the popular Bengali saying 'Aasche bochor abar hobe' (Next year will be again), highlighting the ease of enjoying festive foods with ENO Chewy Bites. Additionally, ENO engages with the community through experiential setups at select pandals, where visitors can participate in games, interact with prominent actors, and try ENO Chewy Bites. Influencer activations also enhance the campaign, with local influencers sharing their festive experiences.
Calvin Klein unveils underwear campaign in India featuring Disha Patani
Calvin Klein has launched a new underwear campaign in India featuring actress and model Disha Patani, styled in the brand’s latest collection. The campaign, shot by Stas Komarovski, showcases a modern aesthetic through minimalistic portraits that highlight Patani’s confidence while presenting the new Fall 2024 underwear range.
The campaign is set to launch across various platforms, including digital and social media, outdoor advertising, and point-of-sale displays throughout the region. The new collection will be available in Calvin Klein stores, major retail outlets, and online platforms across India, aiming to enhance the brand's visibility and accessibility in the market.
Dulquer Salmaan joins JSW Paints as brand ambassador for southern markets
JSW Paints has appointed actor Dulquer Salmaan as its brand ambassador for the southern markets and launched its new campaign, 'Khoobsurat soch' (Beautiful thought), featuring both Salmaan and fellow actor Alia Bhatt, across various platforms including television and digital media. The campaign, conceptualised by TBWA\India, highlights the diverse range of eco-friendly paints offered by JSW Paints and is complemented by a soundtrack composed by Gulzar.
With Salmaan's widespread appeal and reputation for versatility, JSW Paints intends to leverage his association to promote its brand values of excellence and innovation. The company plans to roll out additional campaigns and initiatives featuring the actor, aimed at increasing brand visibility and engagement with consumers across Southern India.
Saif Ali Khan leads new Royal Ranthambore whisky campaign
Radico Khaitan Limited has unveiled its latest campaign for the Royal Ranthambore Heritage Collection whisky, featuring actor Saif Ali Khan. The campaign, designed to blend luxury with the wild essence of Ranthambore, showcases Khan's royal heritage and sophisticated style. The whisky, recently named the Best World Whisky, is positioned as a premium offering, combining tradition and modern luxury. Saif Ali Khan, with his Nawabi lineage, embodies the whisky's balance of strength and smoothness.
The campaign highlights the regal essence of Ranthambore, linking the whisky to the untamed spirit of its iconic tigers. Saif’s role in the campaign reflects this connection, with the actor symbolising both nobility and boldness. The campaign aims to elevate the Royal Ranthambore brand, offering a unique experience of tradition and sophistication to discerning whisky consumers across India.
CremTreat's campaign plays on the temptation to share or not
Bimbo Bakeries India has launched a new campaign for its popular product, CremTreat, titled 'Share karne ka mann kare, aur nahi bhi' (Consider sharing, or maybe not). Created by Saatchi Propagate India, the digital-first campaign targets children aged 12-15 and their mothers, aiming to boost product awareness and brand recognition.
The campaign centres around a playful interaction between two children, showcasing the tempting nature of CremTreat, which is one of Bimbo Bakeries India’s top-selling sweet baked goods. The aim is to expand CremTreat’s reach and further establish it as a beloved treat in the Indian market.
Godrej Capital launches ‘Badho behisaab’ festive campaign for MSMEs
Godrej Capital has unveiled its new festive campaign, 'Badho behisaab' (Grow beyond measure), aimed at encouraging micro, small, and medium enterprises (MSMEs) to seize growth opportunities during the festive season. The campaign seeks to inspire businesses to prepare for the increased demand by offering flexible loan options, including business loans, professional loans, and loans against property. Through fast processing and financial flexibility, Godrej Capital aims to support MSMEs in scaling their operations ahead of the busiest time of the year.
The 360-degree multi-lingual campaign will run across 40 cities, using a combination of digital, social media, and transit media to reach small business owners in Tier 2 and 3 cities. The campaign’s message, conveyed through a digital video commercial (DVC) developed by Publicis India, captures the determination and hard work of MSMEs as they prepare for the festive rush.
Piramal Finance expands campaign to empower Bharat's underserved customers
Piramal Capital & Housing Finance Ltd. has launched the second phase of its campaign, 'Hum kaagaz se zyada neeyat dekhte hai' (We see intentions more than paper) aimed at providing formal credit access to underserved customers across Bharat. It highlights the entrepreneurial spirit of individuals like rickshaw drivers and small vendors, showcasing their integrity and dedication to their work. Piramal Finance's initiative encourages these customers, who may feel excluded from traditional financial systems, to approach them with confidence. The campaign reflects the company's commitment to supporting those with honest intent and a thriving business, regardless of traditional creditworthiness measures.
With the tagline 'Aaiye baat karte hain' (Come, let's talk),' the campaign invites customers to engage with Piramal Finance, emphasising transparency and support in addressing their financial needs. The campaign will be promoted across multiple platforms, including television and digital media, in various regional languages to reach a wider audience.
UN launches global youth campaign ahead of 'Summit of the future'
The United Nations Foundation has launched 'Once upon a future', a global campaign aimed at engaging young people in the UN’s upcoming Summit of the Future. With half the global population under 30, the campaign encourages Gen Z to participate in shaping policies for a more sustainable and equitable future. It highlights the proposed 'Pact for the future', a new agreement designed to improve global cooperation on key issues like peace, digital governance, and sustainable development. The campaign swaps pessimism for optimism, asking the hopeful question: "What if we get it right?"
Targeted at younger audiences, the campaign uses eye-catching media, including user-generated content and a special YouTube broadcast, to explain the importance of the Summit in an educational and entertaining format. Hosted by creators like Lea’h Sampson and Hallie Haas, the broadcast simplifies the Summit’s goals while urging youth to take small steps towards building a better world through the ActNow platform. This initiative reflects the UN’s commitment to putting future generations at the centre of global decision-making.
Hyundai unveils 'Super Delight Days' festive campaign with special offers
Hyundai Motor India Limited (HMIL) has launched its festive campaign, 'Hyundai super delight days', offering a range of discounts and benefits on popular models. Customers can avail offers of up to INR 80,629 on the Hyundai Venue, INR 58,000 on the Grand i10 NIOS, INR 42,972 on the Exter, and INR 55,000 on the i20. These deals are designed to enhance the festive experience for customers looking to buy a new car, aligning with the traditional practice of purchasing vehicles during festivals.
The campaign, featured across Hyundai showrooms nationwide, showcases festive visits and family moments tied to purchasing new cars. The carmaker's extensive network of 1,388 sales touchpoints and 1,580 service points is prepared to ensure timely deliveries during this period.
Digi Yatra launches d-KYC campaign, ensuring privacy and convenience at airports
Digi Yatra, a facial biometric-based system for contactless passenger processing at airports, has introduced the d-KYC campaign under the slogan ‘Don’t know your customer’. The initiative focuses on providing seamless airport navigation without storing or accessing personal information, addressing growing concerns about data privacy. Utilising Self-Sovereign Identity (SSI) principles and World Wide Web Consortium (W3C) standards, Digi Yatra ensures that travellers retain control over their personal data. Sensitive information is deleted within 24 hours of departure, adhering to global data protection norms.
With operations at 24 locations in India and a user base of 6.4 million, Digi Yatra aims to promote its privacy-focused approach through social media engagement and video testimonials. The campaign highlights Digi Yatra’s 'Privacy by design' model, ensuring both convenience and data security for travellers. The company seeks to expand its reach while educating users on how its decentralised system safeguards personal information.
Doctors' Choice celebrates women's power with 'Aamar Durga' campaign for Durga Puja
Doctors' Choice Cooking Oil has launched its 'Aamar Durga' campaign for Durga Puja, honouring the strength and resilience of women, likening them to Goddess Durga. The integrated campaign features four main elements. First, a personalised AI video message from actress Sandipta Sen allows users to celebrate the 'Durga' in their lives. The campaign also includes a symbolic 'Chokkhudaan' activity where visually impaired children will paint the eyes of Maa Durga at a Kolkata pandal on Mahalaya, supported by social media influencers.
The campaign also includes the 'Aamar Durga' contest, encouraging users to share photos of the women who inspire them, and the 'Nari Shakti' miniseries, which will showcase ten women who have overcome challenges in their lives. The series will air on Republic Bangla, highlighting women’s empowerment across different spheres.
Blue Heaven launches 'Har look mein surprise' with Radhikka Madan
Indian beauty brand Blue Heaven has launched its new campaign 'Har look mein surprise' (A surprise in every look), featuring Bollywood actress Radhikka Madan as the face of the brand. The campaign aims to resonate with the youth, encouraging them to explore and experiment with beauty.
The campaign, conceptualised by WondrLab India, highlights personal expression and self-reinvention. Featuring products like Blue Heaven’s Love Duo 2-in-1 Lipstick, it will be promoted across TV, digital platforms, and through influencer marketing. Blue Heaven is also set to increase its brand visibility as the official beauty sponsor of Bigg Boss Season 18, further cementing its influence in the Indian beauty industry.
Sunsilk revives Kolkata trams with Durga Puja campaign
Sunsilk has launched a campaign in Kolkata during Durga Puja, transforming the city’s iconic trams into mobile showcases to promote its Super Shine Hair serum. From 27 September to 2 October, the campaign aimed to blend the city's cultural heritage with modern beauty trends, highlighting the importance of traditional symbols like the trams while promoting Sunsilk’s product for frizz-free, shiny hair during the festive season.
In addition to the tram transformation, the campaign encourages passengers to engage through the 'Sunsilk Super Shine Contest', where participants share selfies on social media with the hashtag #SunsilkShineTram. Contest winners will be offered free taxi rides for pandal hopping during Durga Puja from 9 to 12 October. This initiative aligns Sunsilk with the festive spirit of Kolkata, blending heritage and contemporary beauty needs.
UGRO Capital Reaches INR 10,000 crore AUM milestone, launches celebration run and anthem
UGRO Capital Limited, a data-tech NBFC specialising in MSME lending, has crossed the milestone of INR 10,000 crore in Assets Under Management (AUM). To mark this achievement, UGRO Capital has launched the UGRO 10K Celebration Run, a virtual marathon encouraging employee well-being. The event aims to symbolise the company's growth journey, with participants collectively covering over 10,000 kilometres.
Additionally, UGRO unveiled the UGRO Anthem, an AI-powered motivational track created by its employees. The anthem reflects the company's culture and aspirations for the future, fostering unity and motivation within the workforce. Employees across departments contributed to the anthem, which will be shared publicly after gaining internal traction. The marathon series, culminating in a 10 km run on 27th October, promotes health and team spirit, with the campaign extending through Diwali, rewarding participants with health gear and goodies.
Starbucks India introduces new classic coffee in collaboration with Curativity
Starbucks India has launched its latest beverage, Classic Coffee, crafted to reflect India's rich coffee heritage and love for traditional flavours. Priced at an affordable INR 150, this new offering is designed to appeal to coffee enthusiasts looking for a familiar and satisfying drink. The beverage has been carefully curated to resonate with the Indian palate, blending classic tastes with a homely aroma.
Curativity, the creative agency behind the campaign, worked closely with Starbucks to develop a concept that highlights Classic Coffee as the perfect companion for everyday moments. With the aim of making it a go-to drink, the campaign focuses on positioning Starbucks as a must-visit spot for those seeking a reliable and comforting coffee experience.
BonKaso launches 'BonKaso hota, toh yeh nahin hota' campaign
BonKaso, a home essentials brand, has launched a new campaign titled 'BonKaso hota, toh yeh nahin hota' (If there was BonKaso, it would not have happened), aimed at expanding its direct-to-consumer presence. Conceptualised by Tonic Worldwide, it features a series of light-hearted digital films that portray a relatable husband-wife duo tackling everyday challenges. These films demonstrate how BonKaso’s functional products simplify daily life, reinforcing the brand’s positioning as a value-driven solution for home essentials.
The campaign is part of BonKaso’s broader strategy to enhance brand awareness and engagement through a multi-platform digital marketing approach. It will be promoted across major social media and video platforms, further positioning BonKaso as a trusted name in the home essentials market.
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