Kalyan Jewellers unveils digital ad series for Navratri, showcasing region-specific designs
Kalyan Jewellers has launched a digital ad series to celebrate Navratri, featuring regional brand ambassadors Kinjal Rajpriya and Ritabhari Chakraborty. The campaign highlights the cultural diversity of India, with jewellery designs that reflect the unique traditions of different states. The ads pay tribute to festivals such as Durga Pujo in Bengal and Navratri in Gujarat, celebrating themes of empowerment, resilience, and togetherness, while showcasing the vibrant cultural heritage of these regions.
In addition to the campaign, Kalyan Jewellers has introduced a new range of diamond and Navaratna-inspired jewellery under its ‘Sankalp’ line. The collection combines traditional elements with contemporary designs, drawing inspiration from the Bengali and Gujarati communities. The company has also announced special offers to enhance the value of purchases during the festive season.
Men of Platinum launches MS Dhoni signature collection with new campaign
Platinum Guild International (PGI) India has unveiled the exclusive MS Dhoni Signature Edition from its Men of Platinum collection. Crafted from 95% pure platinum, each piece bears the cricketer's signature, symbolising his legacy and the enduring qualities that have defined his career. The collection is designed for men who value strength, resilience, and quiet confidence, aligning with Dhoni’s values and serving as a reminder to uphold these ideals in daily life.
Accompanying the collection, the #GreatnessLiesWithin campaign highlights the connection between Dhoni’s virtues and the strength of platinum. A film, released in Hindi, Tamil, and English, showcases Dhoni’s journey through defining moments both on and off the field. It draws parallels between his perseverance and the enduring qualities of platinum, underscoring that true greatness lies within one's character, not in external achievements.
Taneira launches 'Celestial inspirations' campaign for new Tarini saree collection
Taneira, a Tata product, has introduced its latest festive collection, Tarini, through the ‘Celestial Inspirations’ campaign. The collection is a tribute to the grace and strength of the Indian woman, drawing inspiration from cosmic elements such as stars, the moon, and constellations.
A film accompanies the launch, showcasing celebration sarees that capture the celestial beauty of the universe. With motifs mimicking the night sky and designs flowing like stardust, the campaign symbolises women as radiant lights navigating the cosmic order.
Homefoil unveils ad campaign starring Kareena Kapoor
Homefoil has partnered with Enormous Brands to launch an ad campaign featuring Bollywood star Kareena Kapoor as its brand ambassador. The campaign introduces its 2-in-1 product, which combines both paper and aluminium foil for versatile food wrapping. The TV commercial shows Kapoor in a light-hearted scenario with a schoolboy and his parents, using the premium look of Homefoil to highlight how home-cooked food can appear expensive due to its innovative packaging.
The campaign aims to strengthen Homefoil's position in the market by promoting its new product offerings, such as golden embossed and 2-in-1 foil. It has been launched across television, OTT platforms, and social media, targeting modern households seeking efficient and stylish food storage solutions.
Swiggy Instamart unveils campaign featuring Falguni Pathak for Navratri
As the Navratri festivities take centre stage in India, Swiggy Instamart has launched a new campaign featuring Falguni Pathak, known as the 'Queen of Dandiya.' The playful film showcases Falguni's humourous absence during the rest of the year, highlighting Swiggy Instamart's capability to deliver festive essentials within 10-15 minutes. The campaign also includes a tutorial for Falguni's latest Garba hook step, which users can access and share through WhatsApp and social media.
The film opens with a comedic depiction of Falguni's elusive presence, with children practicing Dandiya to her voice while others nod toward empty spaces. A delivery executive attempts to deliver a package to Falguni's home, guided by her voice, only to find her invisible. The campaign culminates with Falguni showcasing her Garba hook step, accompanied by the 'Falguni Collection' on Swiggy Instamart, which features a variety of Navratri essentials such as dandiya sticks, traditional clothing, fasting supplies, and more, all available for quick delivery.
Maruti Suzuki True Value launches campaign for hassle-free car buying and selling
Maruti Suzuki True Value has launched the latest phase of its #SirfTrueValuePe campaign, featuring brand ambassador Rajkummar Rao. The campaign consists of five new films highlighting the platform’s user-friendly approach to buying and selling pre-owned cars.
The 360-degree campaign will be rolled out on various platforms, including TV, OTT channels, digital media, and social networks. Two of the films focus on True Value's Direct-Buy feature, emphasising hassle-free car selling with benefits like timely payment and easy RC transfer. The remaining three films highlight the thorough 376 quality checks, verified car history, free services, and up to a 1-year warranty that come with buying a pre-owned car through True Value.
Puma India launches ‘You Need Balls’ campaign highlighting women’s cricket
Puma India has unveiled its latest campaign, 'You need balls', featuring cricketers Harmanpreet Kaur and Richa Ghosh, among others, in a bold attempt to redefine aggression and success in women’s cricket. The campaign, launched ahead of a crucial cricketing season, is part of the brand’s ongoing effort to challenge gender biases in the sport.
The campaign highlights key moments in the careers of the featured cricketers, celebrating their record-breaking performances and grit on the field. Puma India aims to shift the narrative away from traditional perceptions of toughness in cricket, instead focusing on the determination and skill required to succeed in every ball faced or delivered. This initiative further solidifies Puma's commitment to promoting gender equality in sports and supporting women athletes.
ENO launches Durga Puja campaign featuring ENO chewy bites
As the festive season approaches, antacid brand ENO launched a campaign centred on its new offering, ENO Chewy Bites. The campaign aims to enhance the Durga Puja experience, allowing people to enjoy traditional festive feasting without discomfort. Durga Puja, particularly in Bengal, is a time for indulging in food and celebrating with loved ones, and ENO's campaign emphasises the importance of enjoying these culinary delights without interruptions caused by acidity.
The campaign features a brand film starring Ditipriya, which plays on the popular Bengali saying 'Aasche bochor abar hobe' (Next year will be again), highlighting the ease of enjoying festive foods with ENO Chewy Bites. Additionally, ENO engages with the community through experiential setups at select pandals, where visitors can participate in games, interact with prominent actors, and try ENO Chewy Bites. Influencer activations also enhance the campaign, with local influencers sharing their festive experiences.
Calvin Klein unveils underwear campaign in India featuring Disha Patani
Calvin Klein has launched a new underwear campaign in India featuring actress and model Disha Patani, styled in the brand’s latest collection. The campaign, shot by Stas Komarovski, showcases a modern aesthetic through minimalistic portraits that highlight Patani’s confidence while presenting the new Fall 2024 underwear range.
The campaign is set to launch across various platforms, including digital and social media, outdoor advertising, and point-of-sale displays throughout the region. The new collection will be available in Calvin Klein stores, major retail outlets, and online platforms across India, aiming to enhance the brand's visibility and accessibility in the market.
Dulquer Salmaan joins JSW Paints as brand ambassador for southern markets
JSW Paints has appointed actor Dulquer Salmaan as its brand ambassador for the southern markets and launched its new campaign, 'Khoobsurat soch' (Beautiful thought), featuring both Salmaan and fellow actor Alia Bhatt, across various platforms including television and digital media. The campaign, conceptualised by TBWA\India, highlights the diverse range of eco-friendly paints offered by JSW Paints and is complemented by a soundtrack composed by Gulzar.
With Salmaan's widespread appeal and reputation for versatility, JSW Paints intends to leverage his association to promote its brand values of excellence and innovation. The company plans to roll out additional campaigns and initiatives featuring the actor, aimed at increasing brand visibility and engagement with consumers across Southern India.
Saif Ali Khan leads new Royal Ranthambore whisky campaign
Radico Khaitan Limited has unveiled its latest campaign for the Royal Ranthambore Heritage Collection whisky, featuring actor Saif Ali Khan. The campaign, designed to blend luxury with the wild essence of Ranthambore, showcases Khan's royal heritage and sophisticated style. The whisky, recently named the Best World Whisky, is positioned as a premium offering, combining tradition and modern luxury. Saif Ali Khan, with his Nawabi lineage, embodies the whisky's balance of strength and smoothness.
The campaign highlights the regal essence of Ranthambore, linking the whisky to the untamed spirit of its iconic tigers. Saif’s role in the campaign reflects this connection, with the actor symbolising both nobility and boldness. The campaign aims to elevate the Royal Ranthambore brand, offering a unique experience of tradition and sophistication to discerning whisky consumers across India.
CremTreat's campaign plays on the temptation to share or not
Bimbo Bakeries India has launched a new campaign for its popular product, CremTreat, titled 'Share karne ka mann kare, aur nahi bhi' (Consider sharing, or maybe not). Created by Saatchi Propagate India, the digital-first campaign targets children aged 12-15 and their mothers, aiming to boost product awareness and brand recognition.
The campaign centres around a playful interaction between two children, showcasing the tempting nature of CremTreat, which is one of Bimbo Bakeries India’s top-selling sweet baked goods. The aim is to expand CremTreat’s reach and further establish it as a beloved treat in the Indian market.
Godrej Capital launches ‘Badho behisaab’ festive campaign for MSMEs
Godrej Capital has unveiled its new festive campaign, 'Badho behisaab' (Grow beyond measure), aimed at encouraging micro, small, and medium enterprises (MSMEs) to seize growth opportunities during the festive season. The campaign seeks to inspire businesses to prepare for the increased demand by offering flexible loan options, including business loans, professional loans, and loans against property. Through fast processing and financial flexibility, Godrej Capital aims to support MSMEs in scaling their operations ahead of the busiest time of the year.
The 360-degree multi-lingual campaign will run across 40 cities, using a combination of digital, social media, and transit media to reach small business owners in Tier 2 and 3 cities. The campaign’s message, conveyed through a digital video commercial (DVC) developed by Publicis India, captures the determination and hard work of MSMEs as they prepare for the festive rush.
Piramal Finance expands campaign to empower Bharat's underserved customers
Piramal Capital & Housing Finance Ltd. has launched the second phase of its campaign, 'Hum kaagaz se zyada neeyat dekhte hai' (We see intentions more than paper) aimed at providing formal credit access to underserved customers across Bharat. It highlights the entrepreneurial spirit of individuals like rickshaw drivers and small vendors, showcasing their integrity and dedication to their work. Piramal Finance's initiative encourages these customers, who may feel excluded from traditional financial systems, to approach them with confidence. The campaign reflects the company's commitment to supporting those with honest intent and a thriving business, regardless of traditional creditworthiness measures.
With the tagline 'Aaiye baat karte hain' (Come, let's talk),' the campaign invites customers to engage with Piramal Finance, emphasising transparency and support in addressing their financial needs. The campaign will be promoted across multiple platforms, including television and digital media, in various regional languages to reach a wider audience.
UN launches global youth campaign ahead of 'Summit of the future'
The United Nations Foundation has launched 'Once upon a future', a global campaign aimed at engaging young people in the UN’s upcoming Summit of the Future. With half the global population under 30, the campaign encourages Gen Z to participate in shaping policies for a more sustainable and equitable future. It highlights the proposed 'Pact for the future', a new agreement designed to improve global cooperation on key issues like peace, digital governance, and sustainable development. The campaign swaps pessimism for optimism, asking the hopeful question: "What if we get it right?"
Targeted at younger audiences, the campaign uses eye-catching media, including user-generated content and a special YouTube broadcast, to explain the importance of the Summit in an educational and entertaining format. Hosted by creators like Lea’h Sampson and Hallie Haas, the broadcast simplifies the Summit’s goals while urging youth to take small steps towards building a better world through the ActNow platform. This initiative reflects the UN’s commitment to putting future generations at the centre of global decision-making.
Hyundai unveils 'Super Delight Days' festive campaign with special offers
Hyundai Motor India Limited (HMIL) has launched its festive campaign, 'Hyundai super delight days', offering a range of discounts and benefits on popular models. Customers can avail offers of up to INR 80,629 on the Hyundai Venue, INR 58,000 on the Grand i10 NIOS, INR 42,972 on the Exter, and INR 55,000 on the i20. These deals are designed to enhance the festive experience for customers looking to buy a new car, aligning with the traditional practice of purchasing vehicles during festivals.
The campaign, featured across Hyundai showrooms nationwide, showcases festive visits and family moments tied to purchasing new cars. The carmaker's extensive network of 1,388 sales touchpoints and 1,580 service points is prepared to ensure timely deliveries during this period.
Digi Yatra launches d-KYC campaign, ensuring privacy and convenience at airports
Digi Yatra, a facial biometric-based system for contactless passenger processing at airports, has introduced the d-KYC campaign under the slogan ‘Don’t know your customer’. The initiative focuses on providing seamless airport navigation without storing or accessing personal information, addressing growing concerns about data privacy. Utilising Self-Sovereign Identity (SSI) principles and World Wide Web Consortium (W3C) standards, Digi Yatra ensures that travellers retain control over their personal data. Sensitive information is deleted within 24 hours of departure, adhering to global data protection norms.
With operations at 24 locations in India and a user base of 6.4 million, Digi Yatra aims to promote its privacy-focused approach through social media engagement and video testimonials. The campaign highlights Digi Yatra’s 'Privacy by design' model, ensuring both convenience and data security for travellers. The company seeks to expand its reach while educating users on how its decentralised system safeguards personal information.
Doctors' Choice celebrates women's power with 'Aamar Durga' campaign for Durga Puja
Doctors' Choice Cooking Oil has launched its 'Aamar Durga' campaign for Durga Puja, honouring the strength and resilience of women, likening them to Goddess Durga. The integrated campaign features four main elements. First, a personalised AI video message from actress Sandipta Sen allows users to celebrate the 'Durga' in their lives. The campaign also includes a symbolic 'Chokkhudaan' activity where visually impaired children will paint the eyes of Maa Durga at a Kolkata pandal on Mahalaya, supported by social media influencers.
The campaign also includes the 'Aamar Durga' contest, encouraging users to share photos of the women who inspire them, and the 'Nari Shakti' miniseries, which will showcase ten women who have overcome challenges in their lives. The series will air on Republic Bangla, highlighting women’s empowerment across different spheres.
Blue Heaven launches 'Har look mein surprise' with Radhikka Madan
Indian beauty brand Blue Heaven has launched its new campaign 'Har look mein surprise' (A surprise in every look), featuring Bollywood actress Radhikka Madan as the face of the brand. The campaign aims to resonate with the youth, encouraging them to explore and experiment with beauty.
The campaign, conceptualised by WondrLab India, highlights personal expression and self-reinvention. Featuring products like Blue Heaven’s Love Duo 2-in-1 Lipstick, it will be promoted across TV, digital platforms, and through influencer marketing. Blue Heaven is also set to increase its brand visibility as the official beauty sponsor of Bigg Boss Season 18, further cementing its influence in the Indian beauty industry.
Sunsilk revives Kolkata trams with Durga Puja campaign
Sunsilk has launched a campaign in Kolkata during Durga Puja, transforming the city’s iconic trams into mobile showcases to promote its Super Shine Hair serum. From 27 September to 2 October, the campaign aimed to blend the city's cultural heritage with modern beauty trends, highlighting the importance of traditional symbols like the trams while promoting Sunsilk’s product for frizz-free, shiny hair during the festive season.
In addition to the tram transformation, the campaign encourages passengers to engage through the 'Sunsilk Super Shine Contest', where participants share selfies on social media with the hashtag #SunsilkShineTram. Contest winners will be offered free taxi rides for pandal hopping during Durga Puja from 9 to 12 October. This initiative aligns Sunsilk with the festive spirit of Kolkata, blending heritage and contemporary beauty needs.
UGRO Capital Reaches INR 10,000 crore AUM milestone, launches celebration run and anthem
UGRO Capital Limited, a data-tech NBFC specialising in MSME lending, has crossed the milestone of INR 10,000 crore in Assets Under Management (AUM). To mark this achievement, UGRO Capital has launched the UGRO 10K Celebration Run, a virtual marathon encouraging employee well-being. The event aims to symbolise the company's growth journey, with participants collectively covering over 10,000 kilometres.
Additionally, UGRO unveiled the UGRO Anthem, an AI-powered motivational track created by its employees. The anthem reflects the company's culture and aspirations for the future, fostering unity and motivation within the workforce. Employees across departments contributed to the anthem, which will be shared publicly after gaining internal traction. The marathon series, culminating in a 10 km run on 27th October, promotes health and team spirit, with the campaign extending through Diwali, rewarding participants with health gear and goodies.
Starbucks India introduces new classic coffee in collaboration with Curativity
Starbucks India has launched its latest beverage, Classic Coffee, crafted to reflect India's rich coffee heritage and love for traditional flavours. Priced at an affordable INR 150, this new offering is designed to appeal to coffee enthusiasts looking for a familiar and satisfying drink. The beverage has been carefully curated to resonate with the Indian palate, blending classic tastes with a homely aroma.
Curativity, the creative agency behind the campaign, worked closely with Starbucks to develop a concept that highlights Classic Coffee as the perfect companion for everyday moments. With the aim of making it a go-to drink, the campaign focuses on positioning Starbucks as a must-visit spot for those seeking a reliable and comforting coffee experience.
BonKaso launches 'BonKaso hota, toh yeh nahin hota' campaign
BonKaso, a home essentials brand, has launched a new campaign titled 'BonKaso hota, toh yeh nahin hota' (If there was BonKaso, it would not have happened), aimed at expanding its direct-to-consumer presence. Conceptualised by Tonic Worldwide, it features a series of light-hearted digital films that portray a relatable husband-wife duo tackling everyday challenges. These films demonstrate how BonKaso’s functional products simplify daily life, reinforcing the brand’s positioning as a value-driven solution for home essentials.
The campaign is part of BonKaso’s broader strategy to enhance brand awareness and engagement through a multi-platform digital marketing approach. It will be promoted across major social media and video platforms, further positioning BonKaso as a trusted name in the home essentials market.
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