Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

1 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

India 2030: Middle class majority to fuel shift to experience-led spending

3 India 2030: Middle class majority to fuel shift to experience-led spending

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Can sound make you taste spice? 7UP thinks so

5 Can sound make you taste spice? 7UP thinks so

FCB India goes solo in WARC’s Global Good parade

6 FCB India goes solo in WARC’s Global Good parade

Beyond the follower count: When influence meets due diligence

7 Beyond the follower count: When influence meets due diligence

Related Articles

CIDCA 2017: Mindshare is Agency of the Year
Awards
Jun 01, 2017
Campaign India Team

CIDCA 2017: Mindshare is Agency of the Year

Sidharth Rao elevated as chairman for Happy mcgarrybowen and Dentsu Webchutney
Advertising
Jan 07, 2020
Campaign India Team

Sidharth Rao elevated as chairman for Happy ...

Campaign India Digital Crest Awards 2024: Interactive Avenues, Ariel take top honours
Advertising
Aug 06, 2024
Campaign India Team

Campaign India Digital Crest Awards 2024: Interactiv...

Ashutosh Nagare moves to Interactive Avenues as VP and head, performance marketing
Advertising
Oct 21, 2022
Campaign India Team

Ashutosh Nagare moves to Interactive Avenues as VP ...

Just Published

Magnite upgrades SpringServe video platform
Advertising
2 days ago
Campaign India Team

Magnite upgrades SpringServe video platform

The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.

How ASICS India is turning footprints into funnel metrics
Advertising
2 days ago
Vinita Bhatia

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

M&A deals continued to decline in 2024: COMVergence
Research and Rankings
2 days ago
Ravi Balakrishnan

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

Personalisation gives 40% higher conversion to brands: Study
Advertising
2 days ago
Campaign India Team

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.