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Marketing
2 days ago
89% of CMOs predict growth in their marketing ...
Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.
In-Depth
2 days ago
'All polish, no punch': Adland reacts to Jaguar’s ...
The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?
Advertising
2 days ago
Parle’s ‘GIF it a go!’: A sweet play on connection ...
The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.
Marketing
2 days ago
VdoCipher introduces live streaming services to ...
Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.