Live blog: News updates - week of 25 January

Lintas Live bags Turespaña in India 

Lintas Live has bagged the social media marketing mandate for Turespaña in India (Tourism Office of Spain for India). Turespaña is the official government organisation that represents Tourism Spain globally. The agency won the account following a multi-agency pitch. 

Morton appoints Digital Refresh Networks

Digital Refresh Networks (DRN) has bagged the digital mandate for Morton, a Allahabad Canning Company that was established in 1959 by K.K.Birla. The agency will work on the brand's overall web presence, social media handles and offering e-commerce solutions.

NBA and Prasar Bharati tie-up

The National Basketball Association (NBA) and Prasar Bharati have announced a partnership that will see the latter's sports channel – Doordarshan (DD) Sports – and its YouTube channel – Prasar Bharati Sports, air classic NBA content, documentaries, game highlights and public service announcements. The partnership, which tipped off on 26 January, will feature daily content offerings.

Sara Ali Khan for Purplle.com

Purplle.com, an online beauty destination, has signed Bollywood actor Sara Ali Khan as its brand ambassador. Khan features in the brand's campaign #GoPurplle which is based on the tenet of ‘Beauty for All’.