Campaign India Team
Apr 21, 2022

News updates - week of 18 April

In the news: Digimaze, Gas-O-Fast, SleepyCat, Vigor Media Worldwide

DK Livkon Healthcare appoints Vigor Media Worldwide India 

 

Vigor Media Worldwide has bagged the PR mandate of DK Livkon Healthcare. With this mandate, the agency will be responsible for building a strategic communication framework for the brand and further strengthening its leadership positioning in the industry. The account will be jointly handled by the Mumbai and Delhi-NCR offices of Vigor Media Worldwide. 

 

Gas-O-Fast gets Brahmanandam as its regional brand ambassador 

 

Mankind Pharma’s Gas-O-Fast, an ayurvedic antacid brand, has appointed Brahmanandam as its regional brand ambassador for South India. With this association, the brand will launch a film featuring Brahmanandam, which will be rolled out on mainstream media platforms to mark the launch of the brand's new offerings. 

 

SleepyCat reveals new identity 

 

The D2C sleep solutions brand, SleepyCat, has announced a refreshed identity, with a new logo. The new identity enforces SleepyCat’s transformation and evolution as a company and reflects the brand's ethos with the tagline ‘like no other’. 

 

Superkicks and Hush Mattresses appoint Digimaze

 
Digimaze has bagged the performance marketing mandate for Superkicks and Hush Mattresses. The agency will now be responsible for designing the brands' campaigns and engaging audiences on its website using performance marketing. It also aims to create performance marketing strategies that will help the brand build its digital presence. 

 

 

Source:
Campaign India

Related Articles

Just Published

13 hours ago

Radio ad volumes rise by 2%; services lead during ...

Total number of advertisers grows by 10%; Gujarat leads states with 18% share, finds AdEx India's report on radio advertising during January-September 2024.

18 hours ago

Agencies dominate 60% of digital marketing openings ...

India witnesses rise in digital marketing jobs at the entry level in 2024; roles in programmatic advertising show rapid growth, finds a Kraftshala study.

21 hours ago

Cross-channel marketing 2025: Breaking barriers, ...

Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers cohesive and personalised experiences, says the vice president for data science at CleverTap.