brand identity
Emami targets INR 1,000 crores revenue for ‘Smart and Handsome’
The wellness company rebranded its men’s grooming ‘Fair and Handsome’ brand to ‘Smart and Handsome’, will invest INR 15 crores to support rebranding.
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Cashfree sprints with 'Move Fast' to gain a toe-hold in fintech's crowded lane
EXCLUSIVE: On the eve of its 10-year anniversary, the startup decided to embark on a brand refresh with a campaign that is headlined by actor Rajkummar Rao.
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Love them or hate them, but influencers can't ignore their PR
A smart PR strategy isn’t optional for influencers—The Other Circle’s CEO notes that it's key to building lasting impact and elevating their image beyond the content.
Banking on sound: Ujjivan's sonic strategy for financial inclusion
INSIDE THE AD: Can the financial institution’s auditory approach yield lasting results?
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Pepsi unveils new logo and identity; colours 120 markets in electric blue
The bold logo shift after 14 years resonates with the “ripple, pop, and fizz” effect. To celebrate, Pepsi has activated over 120 CGI moments across the globe in a coordinated first
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