data
Apple Siri settlement: A discretion jolt for advertisers
Active listening tech offers potential and peril, forcing advertisers to balance innovation with user trust in a privacy-first world, notes Famous Innovations’ CEO.
DPDP draft rules: Data privacy costs loom over India’s marketing sector
The stringent data privacy norms could strain agencies financially, escalating their operating costs by an estimated 15% to 20%
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Blessings wrapped in curses in the age of AI
AI is here and is willing to learn. Perhaps, we, in advertising and marketing, can learn from it too, says Thought Blurb Communications' senior creative director.
Skyscanner unveils privacy-centric ads platform for travel brands
Developed in partnership with airlines, online travel agencies, media agencies, and travel brands, it will be rolled out to select partners in the first quarter of 2025.
Criteo CEO Megan Clarken to retire
Having joined Criteo in 2019, Clarken will continue to serve as CEO until her successor is named.
How adtech companies can adapt to India's data protection revolution
The APAC director of IAB Tech Lab stresses that compliance to the Digital Personal Data Protection Act hinges on strict data practices, with industry collaboration key to maintaining consumer trust in digital advertising.
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