influencer marketing
Hitting INR 2,500 crores in FY23, Indian PR industry eyes INR 4,570 crores by FY30
90% of corporate communicators see the value shifting to business impact over media exposures, leading to PR budgets growing to 15.7% of marketing spends.
Hyped but hindered: Marketing moves that failed to deliver in 2024
SOUNDING BOARD: Not all that glitters is gold—Campaign explores the overhyped strategies that missed the mark in 2024 and how marketers can avoid these missteps this year.
Proease’s #BadalKarDekho campaign: Breaking barriers or banking on buzz?
Its digital campaign urges women to reject societal 'adjustments' and prioritise comfort, starring Tejasswi Prakash for inspiration.
Virtual influencers: The future of brand storytelling in India?
SOUNDING BOARD: As virtual influencers made their presence felt throughout 2024, Campaign probes how their use in brand campaigns is sparking a debate on authenticity and trustworthiness.
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Does X have the 'X-factor' to appeal to Indian influencers and brands?
Elon Musk's ambitions notwithstanding, the social media platform struggles to capture the hearts of Indian influencers and brands. Campaign finds whether X can adapt to India’s unique digital demands and stay relevant.
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Qoruz unveils influencer marketing performance measurement index
Brand Buzz index aims to help brands analyse the performance of their influencer marketing initiatives, while comparing it with the brand’s competitors.
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