influencer marketing
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Does X have the 'X-factor' to appeal to Indian influencers and brands?
Elon Musk's ambitions notwithstanding, the social media platform struggles to capture the hearts of Indian influencers and brands. Campaign finds whether X can adapt to India’s unique digital demands and stay relevant.
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Qoruz unveils influencer marketing performance measurement index
Brand Buzz index aims to help brands analyse the performance of their influencer marketing initiatives, while comparing it with the brand’s competitors.
Upcountry consumers fuel 63% of India's short format video engagement: Redseer
According to estimates provided by the report, this category promises to be a $16–17 billion revenue opportunity by FY-2029 in the country.
89% of CMOs predict growth in their marketing budgets: Dentsu report
Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.
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An insider’s playbook to PR crisis mitigation
In today’s social media-driven world, Boomlet Group's co-founder and CEO believes that swift and authentic crisis management is essential as brand reputation can shift in seconds.
Campaign roundup: Week of 4 Nov
The latest ad films and campaigns in India from brands such as India Gate Basmati Rice, Choice Equity Broking, Crompton Greaves Consumer Electricals, Campus Activewear, Maruti Suzuki Dzire, Finolex Pipes, Goibibo, Dabur Honey, Sony Sports, Quess Corp, Merino Laminates, Gemini Edibles, INDmoney, Mentos, Nat Habit, Bharat Matrimony, Nihar Naturals, Woodpecker Beer, Tata Tea, Senco Gold, Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.
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