LinkedIn bets big on news with ‘News Banner’ test in India
As traditional platforms scale back on news, LinkedIn is stepping up—aiming to offer brands, publishers, and professionals a trusted, engagement-driven space.
OMG India certifies 100 LinkedIn Marketers, sets industry benchmark
Its #OMG100Insiders initiative upskills marketers with LinkedIn certifications, enhancing ROI-focused strategies and future B2B leadership.
Meta meltdown: How agencies are coping with social media downtime
SOUNDING BOARD: Campaign explores how the recent Instagram, Facebook, and WhatsApp outage stalled campaigns and has once again sparked debates about over-reliance on these platforms.
LinkedIn puts B2B marketing in motion with video power
83% of B2B buyers in India perceive short-form videos from industry experts as a highly trusted content form.
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B2B campaigns with clear customer promises triple market share gains
New research by WARC Advisory, in partnership with The B2B Institute at LinkedIn, and strategy expert Roger Martin, finds that customer promise campaigns in B2B are more effective when budgets are tight.
LinkedIn’s first campaign for Premium highlights professional development
LinkedIn is promoting its Premium subscription as it seeks to become an always-on platform for developing professional skills
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