Campaign India Team
May 24, 2023

Adidas lists down team India's 'impossible' moments

Watch the film conceptualised by Fundamental here

Following the announcement of adidas bagging the official kit sponsorship for team India (men, women and youth), a film has been rolled out.
 
Conceptualised by Fundamental, the film shows how team India achieved the impossible multiple times. It shows how people believed India winning the ODI world cup in 1983 was impossible. The film also shows other impossible moments-  for India, under a first-time captain (MS Dhoni) to win the Men's T20 World Cup and ODI World Cup, for Sachin Tendulkar to achieve a century of hundreds across formats, women's cricket matches to go sold out, double centuries in ODIs becoming the norm, and Indian pace bowlers to knock out opponents.
 
The film was released on 23 May. 
Source:
Campaign India

Related Articles

Just Published

16 hours ago

South Korea fines Meta $15 million over data breach

Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.

16 hours ago

Amazon India launches Creator Central to streamline ...

The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.

16 hours ago

Phyllis Project: Attempting to rewrite the script ...

The initiative aims to reshape DEI in APAC, empowering women to thrive in advertising through mentorship, community, and practical training.

18 hours ago

Skoda India banks on localised marketing to ...

The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.