Campaign India Team
Aug 21, 2015

Aircel captures the joy of voice calling, communicates offer

Watch the ad film conceptualised by DDB Mudra North

Aircel has rolled out a TVC that introduces its 'Aircel internet with voice calling' packs.
 
Conceptualised by DDB Mudra North, the film is based in an antique shop. It opens with a mother and daughter looking at things in the shop. The shopkeeper, an old man, tells the young girl 'No touching' when she plays with an old typewriter on display. Upon receiving a notification on his phone, he wishes a friend on his birthday on the social media channel. Almost immediately, he also calls the friend up and starts singing a Hindi song to wish him on his special day. A light-hearted exchange ensues between the shopkeeper and his embarrassed friend. The mother and daughter share a laugh at his changed and joyful demeanour. A voice over says, 'Connection aur bhi gehra ho jaata hai jab baat bhi ho jaati hai. Internet ke saath voice calling bhi. Aircel.' (The connection gets deeper if you end up speaking too. Voice calling with internet. Aircel.)
 
The film went live on the brand's social media channels on 8 August 2015.
 
 
Credits
 
Client: Aircel
Agency: DDB Mudra North
Source:
Campaign India

Related Articles

Just Published

15 hours ago

India dazzles at Campaign Asia-Pacific’s Women to ...

Three Indian women shine among 34 trailblazers transforming Asia-Pacific’s marketing and communications landscape.

17 hours ago

Streaming TV: Advertisers' new go-to for engaged ...

Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for brands in India.

18 hours ago

The sound track to successful digital marketing ...

From fusion music to personalised playlists, the right music selection will be the key to success of digital marketing campaigns in the near future, says Hoopr.ai's chief marketing officer.

19 hours ago

How click-to-chat ads on Whatsapp are transforming ...

A closer look at how brands use WhatsApp Click-to-Chat ads with AI bots to boost engagement, streamline campaigns, and drive personalised, data-driven marketing.