DDB Mudra North bags creative mandate for Pan Bahar

DDB Mudra North has won creative mandate for Pan Bahar following a multi-agency pitch.

There is no incumbent agency on the account. 

Akhil Jain, CEO, Pan Bahar, said, “We look forward to a fruitful, enduring legacy between Pan Bahar and DDB Mudra North. Our brand has been around for fifty years and we are excited to see what DDB Mudra North, a giant among advertising agencies, has in store for us.”

Sambit Mohanty, creative head, DDB Mudra North, said, "Pan Bahar is a brand that literally invented the pan masala category. It feels great that they have reposed confidence in us for the road ahead. It's a big responsibility and we look forward to creating some really memorable communication."

Vandana Das, president, DDB Mudra North, said, “It’s a delight to be associated with Pan Bahar, a client with a rich legacy. We look forward to partnering them into taking this brand on a growth path with a communication package that would get great exposure and would have the power to create conversations.”

Ashwani Dhingra, senior vice president, DDB Mudra North, said, “Our differentiated thinking on the way forward for Pan Bahar gave us an edge over others to be chosen as their communication partner. Starting with their identity, we are confident of doing some outstanding work on the brand to set a new benchmark.”