Amazon exhorts consumers to shop smart and not get scammed this festive season

During the Amazon Great Indian Festival, Amazon India has launched the #AapkeHittMeJaari (Issued for your benefit) digital campaign to empower and educate customers with critical tools and insights to safeguard against rising cyber frauds and scams. By leveraging powerful storytelling, the four-part digital campaign drives home essential practices for ensuring safe and secure online transactions, reinforcing Amazon’s commitment to customer protection.

The series creates awareness around prevalent scams like phishing, OTP frauds, lottery cons and hiring rackets through relatable, quirky videos. The videos shed light on phishing and hiring scams, using the backdrops of modern dating woes, office meetings and festive shopping excitement.

By encouraging customers to verify requests, Amazon aims to foster informed decision-making for a safe online experience. Beyond entertainment, the campaign drives home key preventive measures like not sharing CVV/OTP numbers, scrutinizing URLs/email headers, and identifying impersonators claiming association with Amazon.

With the festive cheer in the air, Amazon India wants to create a secure shopping environment for its customers. Through the #AapkeHittMeJaari campaign, it aims to reinforce that staying safe online is as essential as the joy of celebration, and remains focussed to facilitate a convenient, secure, and trusted experience.

Campaign’s take: Amazon’s #AapkeHittMeJaari campaign couldn’t have come at a better time. With the festive season in full swing, brands are rolling out irresistible offers, and shoppers are flocking to grab the best deals. Unfortunately, scamsters are also gearing up to trick consumers by impersonating authority figures, confusing them with jargon, and creating fake urgency. So, this campaign is Amazon’s way of saying: "Stay alert, because scammers are out to get you!"

The digital campaign cleverly uses relatable scenarios like dating, office meetings, and festive shopping to illustrate how fraudsters can easily manipulate consumers. Through quirky, easy-to-digest videos, it brings attention to phishing, OTP frauds, and lottery scams.

The message is simple: don’t let excitement cloud your judgment. The campaign stresses the importance of verifying suspicious requests, scrutinising URLs, and never sharing sensitive info like CVV or OTPs.

What’s brilliant here is the timing. As festive shopping spikes, people are naturally more vulnerable to making quick decisions online. Scammers know this and prey on the joy of shopping by creating fake offers, impersonating well-known brands like Amazon, and tricking consumers into giving away their financial details. With #AapkeHittMeJaari, Amazon is giving its customers a toolkit to stay sharp and safe amidst the holiday hustle, making it not just about shopping deals but also about protecting your hard-earned money.