Campaign India Team
May 12, 2022

Anil Kapoor and Ranveer Singh stay fit with Health Ok

Watch the film conceptualised by ADK Fortune here

Health Ok, a multivitamin and minerals tablet from the house of Mankind Pharma, has rolled out a film ‘#HealthOkTohSabOk’ (if our health is fine, everything is fine) featuring its brand ambassadors Anil Kapoor and Ranveer Singh. 

 

Conceptualised by ADK Fortune, the film highlights that multivitamins can help in strengthening the overall health of a person and maintain energy levels. The film showcases Kapoor and Singh working out in a gym and talking about the fact that they have finally figured out the ‘secret’ behind each other’s undying energy and overall fitness, which turns out to be the ‘Heath Ok’ multivitamins. The film aims to inform the audience about the benefits of regularly consuming the multivitamin tablet. 

 

Joy Chatterjee, general manager, sales and marketing, Mankind Pharma, said, “One of the most vital aspects of maintaining good health is to ensure that our body meets all the essential daily nutrients. But there are times when we are unable to fulfil the required nutrients, where multivitamin supplements fill the nutritional gap. The idea behind the digital film was to highlight the benefits of using ‘Heath Ok’ in a daily routine for improving overall health and general well-being and how it supports maintaining energy levels. Hence, who better can talk about energy levels than Anil Kapoor and Ranveer Singh.”

 

CREDITS: 

Client: Health Ok

Agency: ADK Fortune 

Production house: Mangata Films

 

 

 

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Global adspend on news brands forecast to decline ...

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.

2 hours ago

Omnicom CEO John Wren dismisses speculation about ...

Wren was speaking at the Q1 earnings call and expects to close the IPG acquisition in H2 2025.

4 hours ago

Smart bots, smarter brands: How AI is redefining ...

Brands that get the human-AI bot balance right will are better poised to address consumer issues faster and earn lasting trust, says HAWK Gozoop Group's COO.

4 hours ago

Bats, reels, and buys: The new IPL media mix

From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys.