Junglee Poker has rolled out a campaign ‘apne type ke log’ (people of our type), featuring actor Anil Kapoor, to break stereotypes surrounding poker by showcasing it as a game accessible to everyone, irrespective of age, gender, or background.
Conceptualised by the brand’s in-house team, the film through Kapoor, shatters stereotypes associated with poker players and highlights its inclusive charm. The film delves into the dynamics of the poker table, fostering a sense of camaraderie and inclusivity for players of every mastery level.
Bharat Bhatia, chief marketing officer, Junglee Games, said, “We are thrilled to partner with Anil Kapoor and launch the ‘Apne type ke log’ campaign. We are confident that his involvement will lend unparalleled credibility, a lively, charismatic energy, and his trademark ‘jhakaas’ (superb) attitude to deliver our messaging. The idea is to show the audience how Junglee Poker is an inclusive game, built for people from all walks of life and skill sets in a healthy environment. We will continue to amplify our values of trust and responsible gaming to impact the gaming industry significantly.”
CREDITS:
Client: Junglee Games
Director: Abhinay Deo
Production: RDP (Ramesh Deo Productions)
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