Bausch + Lomb has rolled out a campaign #BeASuperstar to showcase the offerings of its lenses.
Conceptualised by Kinnect, the film showcases a daydreamer with glasses on a movie set. Most of the crew and the protagonist are enamoured by the South-Indian actor on set. The daydreamer, who also is in admiration of the main actor on set envisions how he would look playing him. In his vision, he takes off his specs to fight the villains approaching him. But as the villains begin to come closer, his sight starts to become blurry.
The film showcases how the protagonist could have been a superstar in his vision with Bausch + Lomb's lenses.
The film went live on YouTube on 13 January 2023.
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