Brooke Bond Red Label spreads warmth across strangers in a hospital

Brooke Bond Red Label has rolled out its latest film part of its 'Swaad Apnepan Ka' (taste of togetherness) campaign.

 

Conceptualised by Ogilvy, this film features a woman and a young man at a hospital. The woman asks the man about who he is taking care of in the hospital. The man replies that he's there for his father and is visually concerned. The lady looks to comfort him by offering him a cup of tea. At first he turns the offer down, but as he sees the lady pour a cup for herself, he changes his mind and asks for one. In conversation, it's revealed that the lady isn't here to take care of a loved one, but instead to drink cups of tea with those alone at the hospital. 

 

Akshay Seth, executive creative director, Ogilvy India, said, “There’s something that is warmer than a great tasting cup of tea- the warmth of a stranger’s company when it is needed the most. We’ve all been in situations where a handshake, a hug, a few comforting words can work magic. For this to get translated, the story and execution needed to feel authentic and heartfelt. And this is one of the reasons the ad is resonating, with people coming forth with their personal experiences.”

 

CREDITS

 

Creative agency: Ogilvy

CCOs India: Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Nayak

ECD and copywriter: Akshay Seth

GCD: Chinmay Raut

Creative team: Nikhil Choudhary

Account management: Nikhil Mohan, Shrenika Ajeet, Kiron Kumar

CSO India: Prem Narayan

Planning team: Karishma Gupta, Aatman Pawar, Kunjal Unadkat

Production house: Purple Vishnu Films 

Director: Sainath Choudhury   

Producers: Malaika Choudhury, Unnati Agarwal