Cadbury Bournville re-launches as the ‘perfect unwind partner’

Mondelez India has re-launched its dark chocolate Cadbury Bournville with new packaging and an integrated campaign. Part of the campaign is a TVC conceptualised by Ogilvy & Mather.

 

The film portrays a couple at home one evening. While the lady watches television, the man, who looks like he has just returned from work, unwraps a bar of Bournville. As he peels the wrapper off, the film shifts to the outdoors where building and street lights go off, seemingly in tandem. The city goes dark by the time he takes an indulgent bite. He falls back on the couch, immersed in the experience. To the lady’s surprise, even their house goes dark. The brand is introduced as ‘The perfect way to end your day’.    

 

Prashant Peres, director – marketing (chocolates), Mondelez India, said, “We realise the importance of an individual’s unwind time and we want people to celebrate this end of day routine and reward themselves. By introducing Cadbury Bournville as the perfect unwind partner, we hope to enhance this experience for our consumers. We are confident that the rich and irresistible taste of the Cadbury Bournville will heighten your senses and the lingering after-taste will leave you craving for more wind down moments.”

 

Credits

 

Client: Mondelez International

 

Creative agency: Ogilvy & Mather

Creative team: Neville Shah , Ashish Naik, Siddhartha Menon

Account management: Prakash Nair, Pradnya Hattangadi, Smita Padmanabhan, Shruti Paranjpe

Account planning: Ganapathy Balagopalan, Jasmeeta Agarwal, Shriya Sengupta

 

Production house: Fingerprint Films

Director (film): Razneesh Ghai (Razy)

Producer: Madhukar Kotian

Director of photography: Ben Jasper