Campaign India Team
Aug 01, 2022

Cadbury Celebrations revives the sweetness of togetherness with #ConnectedRakhi

Watch the film conceptualised by Ogilvy here

Cadbury Celebrations has rolled out a campaign ahead of Raksha Bandhan titled '#ConnectedRakhi' to highlight its bluetooth-enabled rakhi. 
 
Conceptualised by Ogilvy, the film showcases different women reminiscing the time spent with their brothers when they were children. One of the protagonists shares that over time the quality time spent with her brother started to fade. The film's voiceover then says, 'Isn't it funny how we take the closest relationships for granted?' The film then goes on to show how the brand has curated a bluetooth-enabled rakhi to help sisters carefully remind their brothers about the promises they tend to make. 
 
The film ends by depicting how the sisters can send voice notes through Cadbury Celebrations' connected rakhi app to save and remind their brothers about the promises they have made. 
Source:
Campaign India

Related Articles

Just Published

3 hours ago

LS Digital launches CRAFT to boost brand engagement ...

It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.

4 hours ago

Marketers bet big on brand-building, not just quick ...

According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.

8 hours ago

Understanding the nudge-sludge dynamic in marketing

Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founderc and global CEO.

1 day ago

Campaign roundup: Week of 4 Nov

The latest ad films and campaigns in India from brands such as Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.