Cipla has launched a campaign titled ‘Listen to the Future’, to highlight the company's ESG (Environmental, Social, and Governance) goals for 2030. Conceptualised by the brand’s in-house team, the film features children of different ethnicities who speak about what they think about the environment.
The film showcases children, who were asked a series of questions, including the actions that needed to be taken towards the conservation of the planet. Through a candid Q&A session, they shared their thoughts on the actions that are disrupting the environment and the measures they would take to safeguard the planet.
CREDITS:
Client: Cipla
Production house: Squirkle Productions
Creative director: Adi Pocha
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