Advertising
Campaign India Team
Sep 08, 2017

Creative Critique: July 2017 (part six)

Our expert panel of Rahul Mathew, DDB Mudra group, Dr A L Sharada from Population First and Prasad Sangameshwaran, Campaign India, analyse the Skoda Rapid film

Last month our Creative Critique section was revamped and presented in a video format. Two advertising experts and our gender diversity champion, Dr A L Sharada analyse a selection of ads every month. As a champion of gender diversity, we also rank each ad on the gender diversity scale.  
 
See what Rahul Mathew, CCO, DDB Mudra Group and Prasad Sangameshwaran, managing editor, Campaign India have to say along with views from Dr Sharada.  
 
Also view:
 
 
 
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Axis Bank redefines PIN security with the Devanagari script

1 Axis Bank redefines PIN security with the Devanagari script

Why is PVMA missing ‘U’?

2 Why is PVMA missing ‘U’?

Cadbury 5 Star gives the AI revolution a humorous pushback

3 Cadbury 5 Star gives the AI revolution a humorous pushback

Valentine's Day 2024: Brand work that caught our attention

4 Valentine's Day 2024: Brand work that caught our attention

From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

5 From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

South Indian films dominate box office in 2024: Ormax report

6 South Indian films dominate box office in 2024: Ormax report

India’s brew boom: How coffee brands are winning over young consumers

7 India’s brew boom: How coffee brands are winning over young consumers

GroupM axes global agency CEO roles in major centralisation push

8 GroupM axes global agency CEO roles in major centralisation push

Ad industry’s budget wishlist: Relief, reforms, and digital push

9 Ad industry’s budget wishlist: Relief, reforms, and digital push

Kia's Sonet embarks on a journey of uncharted thrill

10 Kia's Sonet embarks on a journey of uncharted thrill

Related Articles

Rapid fire with DDB Mudra's Rahul Mathew
Advertising
Dec 18, 2023
Campaign India Team

Rapid fire with DDB Mudra's Rahul Mathew

Creative Critique: July 2017 (part five)
Advertising
Sep 05, 2017
Campaign India Team

Creative Critique: July 2017 (part five)

Creative Critique: July 2017 (part four)
The Work
Sep 04, 2017
Campaign India Team

Creative Critique: July 2017 (part four)

Creative Critique: July 2017 (part three)
Advertising
Sep 01, 2017
Campaign India Team

Creative Critique: July 2017 (part three)

Just Published

Epsilon appoints Pratik Nath as managing director of India operations
Advertising
5 hours ago
Campaign India Team

Epsilon appoints Pratik Nath as managing director ...

Overseeing its global capabilities centre in India, he will drive the optimisation and performance of the company’s solutions for its international clientele.

Aptech targets INR 500 crore revenue from Creval by 2030
Media
7 hours ago
Nagesh Joshi

Aptech targets INR 500 crore revenue from Creval by ...

Company plans to reach out to five lakh college students in India to promote the newly launched AI-based visual art evaluation tool.

Spikes Asia 2025: How we filmed an edge-of-the-cliff scene
Advertising
7 hours ago
Staff Reporters

Spikes Asia 2025: How we filmed an edge-of-the-cliff...

Creative directors from The Sweetshop and Droga5 discuss their award-winning collaboration on Macpac's 'A Bit Precarious', a film that humorously juxtaposes comedy with a life-threatening scenario on the edge of a cliff.

Neuromarketing: Game-changer or gimmick for Indian brands?
Marketing
9 hours ago
Little Yadav

Neuromarketing: Game-changer or gimmick for Indian ...

As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big frontier or just a fleeting trend?