Campaign India Team
Apr 08, 2022

Gupta Ji tells Sharma Ji the benefits of Cred's bounty rewards

Watch the film conceptualised by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi here

Cred has rolled out the third leg of its IPL 2022 campaign titled ‘Play it different’ to highlight its bounty rewards. 
 
Conceptualised by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi, the film is an addition to the ongoing campaign that is based around invoking 90s nostalgia with a twist. 
 
The film opens up in a classic technicolour aesthetic and shows Sharma Ji and his neighbour Gupta Ji, playfully chatting about the host of in-store rewards from Cred's bounty. The chemistry between the two characters is reminiscent of the ads of the 90s that evoked humour and intrigue at the same time.
 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Influencers, credentials please: ASCI draws the ...

The new guidelines push brands and influencers to rethink credibility, as technical advice in health and finance faces stricter scrutiny.

1 hour ago

Ranjeev Vij quits TBWA India

Vij joined TBWA India as the managing director of Nissan United 3.0 in March 2023, where he led integrated mandates for several key brands.

5 hours ago

Campaign roundup: Week of 28 April

The latest ad films and campaigns from brands like Pepsi, Relaxo Footwears, Battlegrounds Mobile India (BGMI), TATA AIG, and more, in our weekly roundup.

5 hours ago

Moves and wins roundup: Week of 28 April

Our weekly roundup of the latest appointments and account wins news from Sungrow Europe, The Advertising Club, Whoppl, and many more.