Fastrack has rolled out an interactive digital film that showcases its range of products.
The digital film is a 3 minute 45 second film and was rolled out across social media platforms on 17 October 2014. Almara Films conceptualised and produced the film that is being driven by 22Feet Tribal Worldwide.
The film is now being launched on a microsite that will be rolled out on 15 November 2014.
Through the video viewers can buy Fastrack goods as well. Viewers will be able to pause it with a single click, receive details on a product they like and purchase it instantly. The micro site can be viewed across devices.