HomeLane appoints 22feet Tribal Worldwide

HomeLane has appointed 22feet Tribal Worldwide to handle its digital and production. 

 

With this, the brand aims to stand out in the residential interiors market.

 

The account was won post a multi-agency pitch and will be handled by 22feet Tribal Worldwide’s Bengaluru office. 

 

Udit Mediratta, chief marketing officer, HomeLane, said, “We are excited to be associated with 22feet as our growth accelerator. The year-long association is aimed at bringing on board their unmatched creative prowess and strategic thinking to create clutter-breaking work. Together, we aim to push the brand to scale newer heights in the home interior solutions industry.”

 

Vanaja Pillai, president, 22feet Tribal Worldwide, said, “HomeLane is a brand that values both functionality and aesthetics and is committed to providing homeowners with customised, efficient home designs that are budget-friendly.”