Campaign India Team
Apr 24, 2015

Food for thought: #FoodForEducation

Watch a glimpse of the show here

National Geographic Channel (NGC) is bringing out a documentary about Akshaya Patra Foundation’s mid-day meal scheme, titled ‘Akshaya Patra Shiksha Ka Mahabhog’. The free mid-day meal scheme in schools is the a reason a lot of underprivileged children are allowed to pursue an education by their parents.  
 
The film, which will go on air on 27 April, will go behind the scenes and capture what it takes to mount an operation of feeding children at 10,770 schools across 10 States.
 
NGC has also launched a #FoodForEducation initiative on digital media to raise awareness and donations for the Foundation.
 
Relevant, responsible and refreshing.
 

 

Source:
Campaign India

Related Articles

Just Published

11 hours ago

What's shaping digital OOH in 2025? Key trends revealed

From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the year DOOH cements its position on advertising's main stage.

13 hours ago

Magnite launches audience activation solution

Targeted at media buyers and publishers, the new ad tool, Magnite Audiences, is available for activation in India and Southeast Asia.

16 hours ago

Celebrating the winning alliance of human dreams ...

INSIDE THE AD: Shriram Finance's latest ad campaign, 'Together We Soar/Judenge, Udenge', captures the game-changing potential of combining individual aspirations with credit assistance.

1 day ago

Why traditional programmatic is holding you back

The media ecosystem in Asia is now embracing app-driven, performance-first advertising. It's a shift that demands immediate attention from regional CMOs, says Resonant Agency's principal Ramakrishnan Raja.