Campaign India Team
Oct 30, 2019

Ford and Vijay Raaz shut the gossipmongers

Watch the film conceptualised by Global Team Blue here

Ford India has rolled out an extension to its #SurprisinglyAffordable campaign rolled out last year.
 
Conceptualised by Global Team Blue, the film features actor Vijay Raaz. Raaz becomes the hot topic of discussion post a purchase of his EcoSport. The gossipmongers spread rumours about Raaz taking to unethical business practices to afford Ford’s service cost. 
 
The film ends with gossip-mongers made to eat their own words, with Raaz revealing the low service costs.  
 
 
Source:
Campaign India

Related Articles

Just Published

7 hours ago

Transparency: A critical ingredient for brands to ...

As consumers expect greater transparency from wellness brands, they must embrace it in their messaging to succeed, says Design Bridge and Partners' senior brand strategist.

7 hours ago

Auto sector led print ads with 15.2% share in 2024: ...

The ad space in print media witnessed a marginal 1% increase in 2024 compared to 2023, but a 58% surge in comparison with 2020 levels, according to TAM AdEx's latest report.

8 hours ago

Campaign boosts global presence with launch of ...

The week-long programme at Canopy by Hilton Cannes includes editorial sessions, partner events, and parties.

10 hours ago

Financial Times initiates a global media review

EssenceMediacom X was the incumbent agency.