Campaign India Team
Oct 30, 2019

Ford and Vijay Raaz shut the gossipmongers

Watch the film conceptualised by Global Team Blue here

Ford India has rolled out an extension to its #SurprisinglyAffordable campaign rolled out last year.
 
Conceptualised by Global Team Blue, the film features actor Vijay Raaz. Raaz becomes the hot topic of discussion post a purchase of his EcoSport. The gossipmongers spread rumours about Raaz taking to unethical business practices to afford Ford’s service cost. 
 
The film ends with gossip-mongers made to eat their own words, with Raaz revealing the low service costs.  
 
 
Source:
Campaign India

Related Articles

Just Published

15 hours ago

India dazzles at Campaign Asia-Pacific’s Women to ...

Three Indian women shine among 34 trailblazers transforming Asia-Pacific’s marketing and communications landscape.

18 hours ago

Streaming TV: Advertisers' new go-to for engaged ...

Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for brands in India.

18 hours ago

The sound track to successful digital marketing ...

From fusion music to personalised playlists, the right music selection will be the key to success of digital marketing campaigns in the near future, says Hoopr.ai's chief marketing officer.

19 hours ago

How click-to-chat ads on Whatsapp are transforming ...

A closer look at how brands use WhatsApp Click-to-Chat ads with AI bots to boost engagement, streamline campaigns, and drive personalised, data-driven marketing.