Fujifilm helps a doctor lead the charge against tuberculosis

Fujifilm has rolled out a campaign 'where innovation meets care', to underscore its commitment to eliminating Tuberculosis (TB) in India and highlight its dedication through the provision of advanced X-ray solutions.

Conceptualised by Hakuhodo Sync, the film captures the narrative of doctor at the forefront of public health, spearheading transformative efforts in the remotest corners of the nation. Aligned with India's ambitious goal of achieving a TB-free status by 2025, the film integrates the brand's commitment to empowering public health professionals through its X-ray technology. Delving into the lives of impassioned young public health advocates, the film illuminates their fervour to make a meaningful impact on communities and catalyse positive change through innovative technology.

Koji Wada, managing director, Fujifilm India, said, "In pursuit of creating a positive societal impact, Fujifilm India remains dedicated to leveraging technology for the betterment of healthcare services in the farthest corners of India. We envision leading the diagnostic imaging technology sector to drive an impactful change towards a TB-free India by 2025. The brand campaign is a perfect amalgamation of Fujifilm India’s Reach, Technology and Mission wherein the story has highlighted the company’s dedication to providing accessible and advanced healthcare supported by heartfelt narratives of healthcare professionals and patients. The campaign aims to communicate the society about the efforts that we, as a healthcare company are putting in for betterment of the society. We will always stand and remain at the forefront for #WhereInnovationMeetsCare.”

Abhi Shekhar Singh, vertical head, corporate communications and CSR, Fujifilm India, said, “This brand film is close to my heart because the inspiration came from the result of my extensive travel and field experience in Kutch and Banaskantha. Along with technology, in which we are already a pioneer, this ad film touches the aspect of the motivated young public health professionals who have a zeal to do something for the community and drive the change. The making of this exhilarating ad film hasn’t been a smooth ride with every changing weather condition of Rann of Kutch that consumed at least 30 days of travel for me, from concept to the shoot. But the grandeur of this ad film has made it all worth the time, patience, and hard work. I hope the film touches the hearts of public health professions and people at large since it is their story of resilience.” 

CREDITS: 

Client: Fujifilm 

Agency: Hakuhodo Sync Private Limited

Production house: Seaface Films

Producer: Ram Krishna Gopi Yadav

Director: Ranvir Kumar Suman

DOP: Sathanand Rangaraj

Music director: Abhinav R Kaushik