Poonawalla Fincorp has rolled out a cricket anthem featuring veteran cricketers, Harbhajan Singh and K Srikkanth.
The film kicks off with the cricketers reminiscing about India's two World Cup wins - in 1983 and in 2011 respectively - wherein the duo were an integral part of the winning teams. They then wonder about the outcome of this year's World Cup tournament - will India be able to pull off a win the third time around or 'tibara'?
The anthem, voiced by Amit Trivedi has the veteran cricketers grooving to the call-to-action slogan, 'let's do it tibara' in team India's quest for another victory.
Abhay Bhutada, managing director, Poonawalla Fincorp, said, “We are happy and excited to release the ‘Cricket Song of the Year #DoItTibara’. India is a cricket-loving nation and Poonawalla Fincorp, as a national brand, resonates with every single individual who holds an equal amount of love and passion for the game of cricket. This is not just a song; it’s an emotion that perfectly encapsulates the essence of how cricket transcends boundaries and brings 142 crore Indians together and aspires to fulfil their dreams associated with this most beloved sport.”
The release was published on YouTube and premiered on television channels on 18 October.
