HDFC Bank has announced a campaign to help digital India take on bank frauds.
Conceptualised by Kinnect, the campaign is based around a central character, Vigil Aunty. Vigil Aunty's wants to lead a movement to get India ‘Freedom from Frauds’. Vigil Aunty is played by VJ Lola Kutty (Anuradha Menon).
Along with a film (top) which introduces the character, a microsite has also been created to spread awareness.
HDFC Bank also released a full page ad across dailies on 18 August to spread more awareness about the same.
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