Hyundai Motor India has rolled out a campaign to introduce its fourth-generation Tucson.
The film opens with the voiceover saying, 'there are those who are always looking for what's next'. It then features the SUV's functionalities such as its long wheelbase, lane following assistant, and its forward collision-avoidance assistant, among others. The idea of the film is to show how the SUV goes beyond mobility, leading the driver of Tucson to a path of success.
Unsoo Kim, managing director and CEO, Hyundai Motor India, said, "We are happy to introduce the fourth generation Hyundai Tucson in India for the delight of our most loved Indian customers. Our vision for the all-new Hyundai Tucson was to reshape possibilities and reignite the imaginations of our customers by introducing a world-class SUV to India. This global best-seller for Hyundai in 2021 has truly captivated the imagination of customers in India and reflects our global identity in the most immaculate fashion. We remain committed to our customers in India, as we continue to drive the transformation of the Indian automotive landscape and introduce advanced technologies, bringing Indian customer experience at par with the global levels. With the introduction of Hyundai SmartSense, we have yet again showcased the authentic engineering capabilities of Hyundai through our Level 2 ADAS technology.”
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