Indian Express adds sharpness to relevance proposition

The Indian Express has launched the second film in its ‘Indian Intelligent’ brand campaign conceptualised by Creativeland Asia. 

 

The film features a man walking through an airport security check carrying nothing but a rolled up newspaper in his hand. The security guard scans him head to toe. The scanner beeps as it hovers over the newspaper. The guard inspects the paper, which is The Indian Express. He lets him through. The words ‘The sharpest object allowed on a plane. The Indian Express. For the Indian Intelligent’ appear on a black screen.

 

Credits

 

Client: The Indian Express

Creative agency: CreativeLand Asia
 

Also read: Indian Express underlines relevance, appeals to #IndianIntelligent