Watch the film by Apple India here
To promote the iPhone 11 Pro apple in India has launched a film that has various objects flung at the iPhone 11.
But the phone seems to take the 'trash me if you can' challenge in its stride. Everything that's thrown at it comes unstuck. It's a tough life, indeed.
The film has been conceptualised by Apple.
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Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.
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His career spans over two decades, and he most recently served as executive director and India head-creative at McCann Worldgroup.
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