Kalyan Jewellers has launched a film featuring brand ambassador Amitabh Bachchan, along with Jaya Bachchan, Shweta Bachchan, Katrina Kaif and 10 other regional celebrities.
The film is part of its #TrustsIsEverything campaign, which is now in its sixth edition. The 90-second multilingual film sees global and regional brand ambassadors come together, to celebrate their different identities, languages, cultures and traditions, woven together by the emotion of ‘Bharosa’.
The film is running on television and digital.
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