Campaign India Team
Sep 25, 2023

Kartik Aaryan finds his thunder stolen by Disney+ Hotstar's offerings

Watch the film conceptualised by the platform’s internal team

Disney+ Hotstar has rolled out an ad film focusing on the platform’s ‘free on mobile’ offering of the ICC Men’s Cricket World Cup 2023 tournament this year. Featuring Bollywood actor, Kartik Aaryan, the film takes a quirky route to showcase the OTT platform’s latest offerings in sports and entertainment. 

The ad film is conceptualised by the internal Disney+ Hotstar team.

The narrative depicts the actor all set to be greeted by an onslaught of fans as he steps out of his car at the airport. Only to discover that there is a bigger ‘attraction’ present that steals his limelight - the free content offerings of ICC Men’s Cricket World Cup 2023 and other entertainment on the Disney+ Hotstar platform.

Sidharth Shakdher, head – marketing, Disney+ Hotstar India said, “We are delighted to collaborate with Kartik Aaryan for the ICC Men’s Cricket World Cup 2023 campaign for Disney+ Hotstar. His energy resonates with the spirit of the game, and together, we aim to elevate the cricket-watching experience for viewers across India. With this campaign, we want to reach our users in every nook and corner of India and provide them with first-class access to sports and entertainment.”

Apart from streaming live on Disney + Hotstar, the ICC Men’s Cricket World Cup 2023 will also  be broadcast on the Star Sports Network.

CREDITS:

Client: Disney Star
Creative agency: In-house team
Director: Rajesh Krishnan. 

Source:
Campaign India

Related Articles

Just Published

1 hour ago

From complexity to creativity: How dentsu is ...

Talking to Campaign, Takeshi Sano, CEO of dentsu Japan, highlights bespoke solutions and a diverse workforce as the driving forces for its success in India.

19 hours ago

Can Bluesky disrupt social media marketing in India?

With its user-base growing rapidly, will this decentralised platform shake the dominance of giants like X, while redefining the audience engagement rules for brand advertisers?

19 hours ago

What Chrome’s potential spin-off means for browsers ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.

19 hours ago

When creativity misses the mark: What brands can ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can bankrupt a brand’s message when mishandled, while nodding at Jaquar’s latest campaign.