Campaign India Team
Aug 29, 2019

Klarna's VAR football shirt

Watch the film conceptualised by 72andSunny Amsterdam here

As controversial Video Assistant Referee technology comes to the Premier League, payment provider Klarna tackles the debate with a VAR football shirt.
 
The Klarna X VAR shirt highlights that the ‘buy now, pay later’ brand is the VAR of online retail and helps shoppers get their decisions right off the pitch.
 
The limited edition shirt is designed by British-Italian graphic and apparel designer Angelo Trofa, who is known for his football kits, and made by Amsterdam-based football fashion shop COPA. It has been sent to influencers, football personalities and fans in a box that can be folded to resemble the VAR on-field review screen.
 
The work was created by Jorgen Sibbern and Josh Harris at 72andSunny Amsterdam, and directed by Sam Vis through Halal Film & Photography.
Source:
Campaign India

Related Articles

Just Published

21 hours ago

Campaign roundup: Week of 24 Feb

The latest ad films and campaigns from brands like MasterChow , ACKO Insurance. Absolut, Oben Electric, and more, in our weekly roundup.

21 hours ago

Moves and wins roundup: Week of 24 Feb

Our weekly roundup of the latest appointments and account wins news from Sam & Andy, Firebolt, Zouk, PR Professionals, NP Digital India, Brand Talkeez, and many more.

22 hours ago

Cultural nuances meet business realities: Marcus ...

Recently appointed as VaynerMedia's first president, international, Krzastek tells Campaign about evolving client partnerships, India's market complexities, and why social and influencer marketing continues to gain momentum.

1 day ago

Amazon MX Player bets on shoppable videos and AI to ...

The platform is blending content, commerce, and AI-driven ads to dominate India's streaming space—in a bid to reshape how brands engage audiences.