Konkona Sen Sharma no longer needs to bribe her son with Maggi

Nestlé India has rolled out a campaign titled Bin Maange Milegi (you’ll get without asking), for Maggi’s Veg Atta Noodles, to showcase how it is a delight for mothers to serve, owing to its healthy ingredients. Conceptualised by McCann-Erickson India, the film features actor Konkona Sen Sharma, who plays the role of a mother. 

 

As Sharma’s son enters home, she rushes to make him a bowl of Maggi. When she goes to serve him, he’s excited to eat it, but  wonders what she expects of him in return. He keeps guessing reasons why she’d make him a bowl of Maggi. However, Sharma tells him that Maggi’s Veg Atta noodles is something that he will get, even without asking for it.

 

 Rajat Jain, head – foods business, Nestlé India, said, “During the last few years, Maggi has made concerted efforts to support home cooks with wholesome options. We believe that MAGGI Veg Atta’s proposition is a great example of the efforts undertaken by us. The delicious bowl of noodles is packed with 20 spices and herbs, choicest vegetables and the goodness of 100% Atta cake. I am pleased to see it gaining popularity across the country. Our new campaign reflects this humble effort by helping mothers manage negotiations with their kids in a manner that creates a deeper bond between them over a bowl of hot Maggi Veg Atta Noodles.

 

The campaign is being rolled out across digital and television.