Begin your new year with this film by Audi that challenges stereotypes.
The film was conceptualised by Proximity Barcelona and shows a doll escape from its shelf in a toy shop and head to one which has toys such as remote controlled cars.
Watch the ad film conceptualised by Proximity Barcelona here
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As consumers expect greater transparency from wellness brands, they must embrace it in their messaging to succeed, says Design Bridge and Partners' senior brand strategist.
The ad space in print media witnessed a marginal 1% increase in 2024 compared to 2023, but a 58% surge in comparison with 2020 levels, according to TAM AdEx's latest report.
The week-long programme at Canopy by Hilton Cannes includes editorial sessions, partner events, and parties.
EssenceMediacom X was the incumbent agency.