E-Gaming Federation (EGF) has rolled out a campaign ‘Asli Gamer’ (the real gamer), featuring hip-hop artist Naezy and cricketer Shubman Gill, to encourage responsible online gaming practices among players.
The film showcases Naezy and Gill rapping about how players should play for fun, maintain balance, set a limit, and self-exclude when going overboard. The film aims to reach out to the Indian gaming fraternity and inspire them to adopt healthy gaming practices.
Sameer Barde, CEO, E-Gaming Federation, said, “Player protection and responsible gaming have been at the core of EGF’s self-regulatory standard for the past four years. For industry, we have always emphasised the importance of enabling and facilitating responsible gaming for the players and platforms that promote fair and transparent play. Our certified operators already implement our code of conduct meeting requirements that require features like daily monthly limits, self-exclusion, assisting vulnerable players, protecting player data, ensuring secure payments, and maintaining responsible marketing complying amongst other things. Whilst the industry continues to do its best, at the end of the day, responsible gaming also comes down to the individual. The ‘Asli Gamer’ campaign is our proactive approach to empower players with the knowledge and tools to ensure responsible gaming is top of mind for them. As the next step, we will also organise an awareness drive focused on the five principles of EGF’s ‘Responsible Play’ model.”
CREDITS:
Client: E-Gaming Federation
Production house: Maximus Collabs
Gaming community activation: iStreamo
Influencer: Triller and Maximus Collabs
Media agency: Interactive Avenues
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