Relaxo Bahamas gets Salman to do a song and dance, says 'Keep Chillin'

Relaxo has rolled out a film featuring Bollywood actor Salman Khan for its 'Bahamas' range of slippers. The film has been conceptualised by Arms Communications. 

 

It opens with a group of friends looking bored. Khan makes an entry. He labels the group as 'thakelas and thakelis' (tired men and women) and invites them to the 'Bahamas'. He opens a wardrobe which has an entire range of Relaxo's Bahama slippers. The friends get into the slippers and are transported straight to a beach setting, where they join Khan to dance to music introducing the range of slippers. The film ends with Khan saying, 'Keep Chillin, Keep Flippin'.

 

Gaurav Dua, executive director (sales and marketing), Relaxo Footwears, said, "Bahamas the brand, as the name suggests transcends you into the world of free spirit and fun which unwraps and unbounds you from the mundane and routine to elevate you into a world of cheerfulness, joy and bonhomie. Bahamas boasts of a versatile range of exquisite styles that suits the ever evolving needs of today’s youth.”

 

Sanjeet Ahluwalia, creative director, Arms Communications, said, "The whole concept is to create a feel of Bahamas as the brand name itself is Bahamas. Bahamas is all about fun, carefree, energetic, colourful, excitement.  Step into it today and just like Salman's friends, step out of boredom and turn your life into a fun loving zone.”

 

Credits

 

Client: Relaxo

Brand: Relaxo Bahamas 

Creative agency: Arm Communications

Creative directors: Sanjeet Ahluwalia, Deepak Kirodian

Client servicing: Mukesh Gulati

Production house: RAT Films

Directors (film): Ashutosh Shah, Taher Mithaiwala 

Producer: Ruchi Narain