RummyCircle has rolled out the third leg of its 'raho ek kadam aage' (stay one step ahead) campaign featuring actor Hrithik Roshan, to highlight how one can stay ahead in life as well as in the game of Rummy.
Conceptualised by DDB Mudra, the films, through Roshan showcase how gamers develop foresight, skills and intelligence to stay ahead of the curve in the game of life.
The first film shows how RummyCircle gives Roshan the skills to win a bike race. The second film depicts how the online gaming platform offers Roshan the necessary traits to compete with his opponent during a dance battle.
Avik Das Kanungo, associate vice president- brand and marketing strategy, Games24x7, said, “We are thrilled to launch the third edition of our popular campaign ‘Raho Ek Kadam Aage’. This time, we are taking the campaign thought and core messaging one step ahead by saying ‘Chaar Kadam Aage Socho Aur Raho Ek Kadam Aage’ (think four steps ahead and walk one step ahead) with the narrative of the films highlighting the philosophy of foresight, quick thinking and accurately gauging the moves of your opponent. We are confident that the campaign shall touch a chord with our audience and strengthen their engagement with the platform."
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