Campaign India Team
Jun 29, 2023

Sony Sports Network gets Bobby Lashley to solve a creative team's brief

Watch the film conceptualised in-house here

Sony Sports Network has rolled a promo for WWE, which it broadcasts across its channels.
 
Titled, #MazaaMatlabWWE, the film showcases a company's boss and the creative team in a conference room. The creative team gives the business heads and the clients a presentation on the brief they provided them.
 
However, the boss wanted something out of the box and outlandish. He tells the creative team that the idea doesn't stand out and is not enjoyable. That's when the presenter calls for 'mazaa'. Out of nowhere WWE's Bobby Lashley enters and shocks all the business heads as well as the boss, bringing the excitement to the brief that the boss mandated. 
 
The film went on-air on 28 June and was conceptualised in-house.
 
 
Source:
Campaign India

Related Articles

Just Published

3 hours ago

Myntra’s ‘Fashion with caution’ turns heads—and ...

Humour meets high style in its latest campaign, as celeb-inspired fashion causes chaos in relatable, everyday moments.

22 hours ago

WPP’s Ketan Desai to head Monks India

A veteran industry leader with over 20 years of agency experience, Desai takes over from Robert Godinho, the outgoing managing director.

1 day ago

HUL tops TV ad volumes with 16% share in 2024: TAM AdEx

Television ad volumes in India declined by 4% in 2024 over 2023 and increased by 14% over 2020, finds TAM AdEx study.

1 day ago

Stand guard: Protecting your brand from the hidden ...

The traditional reactive approach to risk management is grossly inadequate for the age of AI-powered marketing, says Mediabrands Australia’s Geoff Clarke.